Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

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Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of ...

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Overview

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

  • Envision your success
  • Find your unique edge--and sharpen it
  • Know your customer
  • Apply to the present what you learn from the past
  • Create alliances
  • Hire people smarter than you
  • Spread the word
  • Stay hungry
  • Put people first

Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

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Product Details

  • ISBN-13: 9780071545198
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 4/18/2008
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 5.30 (w) x 8.20 (h) x 0.77 (d)

Meet the Author

As a prolific author, consumer advocate, nationally recognized media personality, accomplished speaker, and co-founder of a nationally-known PR firm, Robyn Freedman Spizman has spent her career reporting on WOW products and helping others find the WOW in their lives and work. A top promoter and publicist, Rick Frishman has represented some of the biggest companies, names, and experts in the business. He is the founder of Planned Television Arts, and publisher at Morgan James Publishing. Together they will walk you through the simple yet fascinating process of developing your WOW factor—while inspiring you with stories from the most successful and profitable people brands in the business. For more info go to www.wheresyourwow.com.

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Table of Contents

Acknowledgments     xi
Introduction     xv
What Makes You Special?
Envision Your Success     3
You Gotta Have a "Brand Slam"!     13
Find Your Unique Edge-and Sharpen It     25
Think Benefit     39
Know Your Customer     49
Outstanding, Outrageous, and Out of the Box
Keep It Simple     63
Apply to the Present What You Learn from the Past     73
Create Alliances     81
Hire People Smarter than You     93
Customize Customer Service     99
Wire Yourself for Success
Build One Layer at a Time     109
Remember, Timing Is Everything     117
Spread the Word     129
Measure Your Results     141
Stay Hungry     147
Put People First     155
Index     165

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Sort by: Showing all of 3 Customer Reviews
  • Posted October 8, 2009

    I Also Recommend:

    Entrepreneur, ignore this book at your peril

    If you are seeking a way to set yourself a part from your competitors, this volume will pilot you to that end. You are provided practical and doable action items. I cannot recall another book where I have inserted as many underscores, highlights, and notes.

    The book is so good, I had to put it down! In other words, something in the book would provide an idea never before considered. The book would be set aside and I'd run to my laptop to get that idea down and conduct research. Make to mistake-I'd return to the book with much enthusiasm.

    These two authors fascinate me, and I'd be honored to meet them.

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    Posted April 29, 2010

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    Posted October 31, 2008

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