Whiplash: How to Survive Our Faster Future

by Joi Ito, Jeff Howe

Overview

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions-one in technology and the other in communications-joined, an explosive force was unleaded that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
At last, in WHIPLASH, Joey Ito and Jeff Howe have distilled nine organizing principles for navigating and surviving this tumultuous period. These principles give us a roadmap on how to thrive no matter what industry we're in.
With WHIPLASH, two great thinkers tell us how to adapt and succeed in today's unpredictable marketplace.

Product Details

ISBN-13:	9781455544585
Publisher:	Grand Central Publishing
Publication date:	12/06/2016
Sold by:	Hachette Digital, Inc.
Format:	eBook
File size:	4 MB

About the Author

Joichi "Joi" Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and Internet freedom. As director of the MIT Media Lab, he is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. Ito has served as both board chair and CEO of Creative Commons, and sits on the boards of Sony Corporation, Knight Foundation, the John D. and Catherine T. MacArthur Foundation, The New York Times Company, and The Mozilla Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing in 1997 (at age 31) and selection as one of the "Global Leaders for Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek named him one of the "25 Most Influential People on the Web." In 2011, he received the Lifetime Achievement Award from the Oxford Internet Institute. In 2013, he received an honorary D.Litt from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. In 2014, he was inducted into the SXSW Interactive Hall of Fame; also in 2014, he was one of the recipients of the Golden Plate award from the Academy of Achievement.
Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.

Editorial Reviews

10/17/2016
Innovation and technology guru Howe (Crowdsourcing) teams up with his colleague Ito, an Internet privacy activist and the director of MIT’s Media Lab, for a highly entertaining and thought-provoking look at the ongoing shifts in technology and communication affecting the business sector. The authors have come up with organizing principles to help the reader navigate a chaotic landscape, focusing particularly on embracing innovation and disruption as vehicles for success. They bring abstract principles such as “Emergence over Authority” or “Systems over Objects” to life by narrating historical turning points, such as the Lumière brothers’ 1895 screening of the first motion picture; recent failures, such as Japan’s 2011 nuclear disaster; and recent innovations in technology, such as the development of bitcoin. The writing style avoids the trap of being overly conceptual and is instead snappy and accessible, sprinkled with ideas such as how to form a new “cognitive toolset” geared to ongoing advances. This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT’s Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general. Agent: Max Brockman, Brockman Inc. (Dec.)

Publishers Weekly

"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."

—J. J. Abrams

"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."—Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute

"Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."—Paola Antonelli, senior curator, Museum of Modern Art

"This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."—Reid Hoffman, cofounder, LinkedIn

"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."—Seth Godin, author of Survival Is Not Enough

"Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."—Booklist

"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."—Publisher's Weekly

"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."—Kirkus (starred review)

From the Publisher

11/15/2016
What comes next, and are we ready for it? Two bright minds from MIT's Media Lab, Ito, its director, and Howe (Crowdsourcing), a visiting scholar, attempt to put our fast-approaching future into a framework that readers can understand. With "everything digital getting faster, cheaper, and smaller at an exponential rate," Ito and Howe propose nine organizing principles to help "bring our brains into the modern era." Each chapter is devoted to one principle and concludes with "The DIY": how to translate the principle into an "actionable strategy." This helps the reader apply the concept to a variety of industries and situations and encourages unconventional and interdisciplinary thinking. Throughout, the authors explore wide-ranging topics including artificial intelligence, the flu virus, and social engineering in an effort to illustrate their nine principles in practice. Stressing the importance of flexibility, diversity, risk-taking, and relationship-building, the book can be used as inspiration for both individuals and institutions to weather the changes ahead successfully. VERDICT A deeply researched think piece recommended for readers curious about the relationship between culture and technology as well as those who plan never to stop learning.—Cori Wilhelm, SUNY Canton Coll. of Tech. Lib.

Library Journal

Two prodigious thinkers explain how the technology and communication revolutions have upended the way we seek progress in almost every area of life. Narrator James Foster’s enthusiasm and sensitivity to every nuance make this a compelling audio. With both steadiness and phrasing verve, he holds this book together, which is not easy when so much of the book’s ideological payload is delivered deep into the authors’ long-running, information-laden narratives. Foster’s skill with this kind of deductive writing rivets attention and makes the authors’ principles and strategies even more compelling when they finally appear. In the future the next great ideas will emerge from the ambitious, ultra-connected masses, rather than being pushed onto them by elites in hierarchical bureaucracies. T.W. Winner of AudioFile Earphones Award © AudioFile 2017, Portland, Maine

DECEMBER 2017 - AudioFile

★ 2016-10-05
Two cybergurus offer a “user’s manual to the twenty-first century.”“Our technologies have outpaced our ability, as a society, to understand them,” write MIT Media Lab director Ito and veteran Wired writer Howe (Media Innovation/Northeastern Univ.; Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, 2008). “We need to catch up.” In this heady, immensely rewarding book, they expand on the nine principles animating the celebrated MIT Lab to craft a blueprint for success in a world undergoing revolutions in technology and communications. As a result of Moore’s law—everything digital gets faster, cheaper, and smaller at an exponential rate—and the rise of the internet, “the very nature of innovation” has changed, “relocating it from the center (governments and big companies) to the edges (a twenty-three-year-old punk rock musician and circuit-board geek living in Osaka, Japan).” New products are produced “at great scale and little cost in a matter of weeks, if not days.” The authors devote a chapter to each of their tools for using the world’s new operating system. For example, they encourage crowdfunding and using resources as needed rather than stockpiling them to exploit the reduced cost of innovation. They discuss the value of undirected discovery, the need to accept risk and experimentation (“and a willingness to fail and start again from scratch”), and the importance of maintaining “a culture of creative disobedience.” They emphasize that planning is costlier than improvisation, that diverse aptitudes trump expertise, and that human systems are most resilient at their most diverse. They also argue that responsible innovation must focus on “the overall impact of new technologies.” They describe how leading MIT researchers work at the lab, which Ito, an entrepreneur and college dropout, joined in 2011. This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading—and rereading—by leaders in all fields.

Kirkus Reviews