Whirlwinds From the West
Alf Landon, who hoorayed for Teddy Roosevelt in 1912 and encouraged Ronald Reagan in 1987, saw many changes in his hundred years, but none so radical as the transmutation of our politics. William McKinley or Woodrow Wilson would have been at home in the campaigns of Harry Truman or John Kennedy. They all understood state parties and local organizations. Each had built a national coalition that included key men from every state and every district. Their supporters were rewarded with patronage and prestige. As master politicians they appreciated the loyalties of the core electorate and the vacillations of the independents. They knew how to run a national campaign and how to raise the big money required. Advertising meant billboards and newspaper ads rather than TV spots, but the principle of flashing short, coded messages to an audience in a hurry was the same. The issues of economic prosperity at home and national honor abroad had changed little from 1900 to 1960. These master politicos all had finessed the woman's issue and the race question, and they all had perfected their appeal to the civic-minded middle-class citizen. Furthermore, newsmen, local politicians, active citizens all understood and appreciated the leadership qualities of these men. They were elected because they had something of substance to offer, something the people knew the nation needed.
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Whirlwinds From the West
Alf Landon, who hoorayed for Teddy Roosevelt in 1912 and encouraged Ronald Reagan in 1987, saw many changes in his hundred years, but none so radical as the transmutation of our politics. William McKinley or Woodrow Wilson would have been at home in the campaigns of Harry Truman or John Kennedy. They all understood state parties and local organizations. Each had built a national coalition that included key men from every state and every district. Their supporters were rewarded with patronage and prestige. As master politicians they appreciated the loyalties of the core electorate and the vacillations of the independents. They knew how to run a national campaign and how to raise the big money required. Advertising meant billboards and newspaper ads rather than TV spots, but the principle of flashing short, coded messages to an audience in a hurry was the same. The issues of economic prosperity at home and national honor abroad had changed little from 1900 to 1960. These master politicos all had finessed the woman's issue and the race question, and they all had perfected their appeal to the civic-minded middle-class citizen. Furthermore, newsmen, local politicians, active citizens all understood and appreciated the leadership qualities of these men. They were elected because they had something of substance to offer, something the people knew the nation needed.
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Whirlwinds From the West
Whirlwinds From the West
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Product Details
| BN ID: | 2940148187127 |
|---|---|
| Publisher: | The World & I Online |
| Publication date: | 01/24/2014 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 14 KB |
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