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White on Black: Images of Africa and Blacks in Western Popular Culture
     

White on Black: Images of Africa and Blacks in Western Popular Culture

by Jan Nederveen Pieterse, Jan Nederveen Pieterse
 

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ISBN-10: 0300063113

ISBN-13: 9780300063110

Pub. Date: 02/28/1995

Publisher: Yale University Press


White on Black is a compelling visual history of the development of European and American stereotypes of black people over the last two hundred years. Its purpose is to show the pervasiveness of prejudice against blacks throughout the western world as expressed in stock-in-trade racist imagery and caricature. Reproducing a wide range of

Overview


White on Black is a compelling visual history of the development of European and American stereotypes of black people over the last two hundred years. Its purpose is to show the pervasiveness of prejudice against blacks throughout the western world as expressed in stock-in-trade racist imagery and caricature. Reproducing a wide range of illustrations—from engravings and lithographs to advertisements, candy wrappings, biscuit tins, dolls, posters, and comic strips—the book challenges the hidden assumptions of even those who view themselves as unprejudiced.

Jan Nederveen Pieterse sets Western images of Africa and blacks in a chronological framework, including representations from medieval times, from the colonial period with its explorers, settlers, and missionaries, from the era of slavery and abolition, and from the multicultural societies of the present day. Pieterse shows that blacks have been routinely depicted throughout the West as servants, entertainers, and athletes, and that particular countries have developed their own comforting black stereotypes about blacks: Sambo and Uncle Tom in the United States, Golliwog in Britain, Bamboula in France, and Black Peter in the Netherlands. Looking at conventional portrayals of blacks in the nursery, in sexual arenas, and in commerce and advertising, Pieterse analyzes the conceptual roots of the stereotypes about them. The images that he presents have a direct and dramatic impact, and they raise questions about the expression of power within popular culture and the force of caricature, humor, and parody as instruments of oppression.

Product Details

ISBN-13:
9780300063110
Publisher:
Yale University Press
Publication date:
02/28/1995
Edition description:
Reprint
Pages:
259
Sales rank:
1,093,184
Product dimensions:
6.88(w) x 9.75(h) x (d)

Table of Contents

Introduction 9(9)
I AFRICA
Imagery of Eurocentrism
18(12)
Savages, Animals, Heathens, Races
30(22)
Slavery and Abolitionism
52(12)
In the Dark Continent
64(12)
Colonialism and Western Popular Culture
76(26)
Images of Apartheid
102(6)
On Adventure in Africa
108(16)
II IN THE WEST
Servants
124(8)
Entertainers
132(20)
Popular Types
152(14)
Kidstuff
166(6)
Libido in Colour
172(16)
Blacks in Advertising
188(24)
III POWER AND IMAGE
White Negroes
212(12)
Image and Power
224(12)
Notes 236(10)
Bibliography 246(10)
Index 256

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