The White Sharks of Wall Street: Thomas Mellon Evans and the Original Corporate Raiders

The White Sharks of Wall Street: Thomas Mellon Evans and the Original Corporate Raiders

by Diana B. Henriques
     
 

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It almost seems that Thomas Mellon Evans was a man so far ahead of his contemporaries that he had moved into the shadows before the full force of his business style had dawned on the rest of corporate America. At every step in his career, he was barging in where few would follow -- at first. But follow they did, at last."

-- from the

Overview


It almost seems that Thomas Mellon Evans was a man so far ahead of his contemporaries that he had moved into the shadows before the full force of his business style had dawned on the rest of corporate America. At every step in his career, he was barging in where few would follow -- at first. But follow they did, at last."

-- from the Prologue

The first in-depth portrait of the life and times of the trailblazing financier Thomas Mellon Evans -- the man who pursued wealth and power in the 1950s with a brash ruthlessness that forever changed the face of corporate America.

Long before Michael Milken was using junk bonds to finance corporate takeovers, Thomas Mellon Evans used debt, cash, and the tax code to obtain control of more than eighty American companies. Long before investors began to lobby for "shareholder's rights," Evans was demanding that public companies be run only for their shareholders -- not for their employees, their executives, or their surrounding communities. To some, Evans's merciless style presaged much that is wrong with corporate life today. To others, he intuitively knew what was needed to keep America competitive in the wake of a global war.

In The White Sharks of Wall Street, New York Times investigative reporter Diana Henriques provides the first biography of this pivotal figure in American business history. She also portrays the other pioneering corporate raiders of the postwar period, such as Robert Young and Louis Wolfson, and shows how these men learned from one another and advanced one another's takeover tactics. She relates in dramatic detail a number of important early takeover fights -- Wolfson's challenge to Montgomery Ward, Young's move on the New York Central Railroad, the fight for Follansbee Steel -- and shows how they foreshadowed the desperate battle waged by Tom Evans's son, Ned Evans, to keep the British raider Robert Maxwell away from his Macmillan publishing empire during the 1980s. Henriques also reaches beyond the business arena to tally the tragic personal cost of Evans's pursuit of success and to show how the family dynasty shattered when his sons were driven by his own stubbornness and pride to become his rivals. In the end, the battling patriarch faced his youngest son in a poignant battle for control at the Crane Company, the once-famous Chicago plumbing and valve company that Tom Evans had himself seized in a brilliant takeover coup twenty-five years earlier.

The White Sharks of Wall Street is a fascinating portrait of an extraordinary man, whose career blazed across the sky and then sank into obscurity -- but not before he had provided the template for how American business would operate for the next four decades.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
In her absorbing, if occasionally meandering work, Henriques demonstrates that while today's multibillion-dollar deals may be larger in scope than those acquisitions pulled off by Thomas Mellon Evans (a distant relative of the Pittsburgh Mellons) and his contemporaries in the 1950s and '60s, the history of corporate power plays in American business is almost as old as the nation itself. Henriques follows a group of men, Evans among them, who have changed the landscape of America's largely passive corporate culture to one devoted to efficiency and generating value for shareholders. Evans acquired his first company, H.K. Porter, in 1939, and bought about 80 companies, many through proxy fights, before retiring from corporate life. His constant wheeling-and-dealing brought him in contact with other power brokers of the day, such as Lou Wolfson, Leopold Silberstein and Robert Young who helped reshape the business world. Henriques (Fidelity's World) is at her best when she evokes Evans's colorful life, from his rise as a young orphan to his death in 1997, covering his three marriages, his passion for art and his relationship with his three sons (one of whom took over Macmillan Publishing until he lost it in a hostile takeover by Robert Maxwell). In a narrative that is part biography, part business history, Henriques engagingly documents some of America's most charismatic and controversial businessmen, who laid the groundwork for the more recent "greed is good" era. (May) Copyright 2000 Cahners Business Information.|
Library Journal
Unlike sports and science, the world of business pays little attention to past accomplishments. Henriques (Fidelity's Work), a financial journalist for the New York Times, profiles Thomas Mellon Evans, a man who developed the corporate merger as a competitive business tool, ultimately gaining control of over 80 companies. In retrospect, there is little magic in what Evans accomplished: he bought out companies that were underperforming and selectively pruned the new additions to return them to profitability. The typical reaction to an Evans buyout was vilification: often, plants were closed and employees discharged. It was generally unknown at the time that had the status quo prevailed, the bought-out company probably would have died in several years anyway. In addition, Evans himself held a strong ownership stake and often invested in plant and equipment. Recommended for business collections and larger public libraries.--Steven Silkunas, Southeastern Pennsylvania Transportation Authority, Philadelphia Copyright 2000 Cahners Business Information.\
Stewart
An engaging and thorough history of early corporate takeovers . . .
The New York Times Book Review
Buchan
[A] thorough and fascinating business history.
The New York Observer
Kirkus Reviews
An excruciatingly factual account of the "profit taking" schemes that made Thomas Mellon Evans and his corporate-raiding contemporaries fabulously wealthy in the postwar era. Although he presents it as the personal story of Thomas Evans, New York Times reporter Henriques (Fidelity's World, 1995) has actually produced something more on the order of a textbook covering the men and ideas behind some of the nation's first and most notorious proxy fights. The players include Lou Wolfson (a shareholders'-rights crusader who defended his tactics before Congress), Robert Young (the sometime poet who was the first to use public relations and advertising to take his message to shareholders), and Charlie Green (an investor in 20th Century Fox who, snubbed on a visit to the studio lot, waged and lost a major proxy battle with that firm). Evans, however, appears to have used proxy fights simply to accomplish his aim of obsessively building his portfolio and personal wealth. His methods included low-balling old women who were trying to protect their families' fortunes, and he was particularly keen to target firms that were "family run by a third-generation Yale man who spends his afternoons drinking martinis at the club." Unfortunately, it is difficult to tell what exactly Henriques thinks of all this, and her reverently dispassionate tone hardly fits into the winner-take-all world she is describing. Nor is it clear why she found Evans interesting. Of one Evans proxy fight, she declares: "It is intriguing that no one wondered aloud or in print why Tom Evans, who was immensely rich, bothered to wage such a bitter expensive battle simply to take control of apapercompany." A reader might well ask Henriques the same question. Ultimately boring, but good reference material. (8-page photo insert, not seen)

Product Details

ISBN-13:
9780743202671
Publisher:
Scribner
Publication date:
04/02/2001
Sold by:
SIMON & SCHUSTER
Format:
NOOK Book
Pages:
368
File size:
532 KB

Read an Excerpt


Prologue: The Second Time Around

The Time: An evening in the early eighties.

The Place: A soaring hall in a famous Manhattan museum, set for dinner.

The Occasion: A private party hosted by Drexel Burnham Lambert, just emerging as the leading financier of the proliferating battles for control of America's largest corporations. Around the tables are men whose ambitions will chill the hearts of company executives, local mayors, labor leaders, and boardroom directors for years to come.

But at one table sits a man none of the celebrity-spotters recognize. He is Robert Sheldon Evans, an executive at the Crane Company, a polyglot industrial corporation whose last big headlines on Wall Street had come in the mid-seventies, when it made a bid to buy a stake in Anaconda Copper.

One of Evans's curious tablemates finally asks the question others at the table are clearly pondering. Why is he here? Where does he fit into this choreography of power?

"Oh," answers the low-key man from Crane, "I'm standing in for my dad, Tom Evans."

The questioner still looks blank. Who is this Tom Evans?

A brief coolness, then: "Well, I guess you could say, he started all this." His hand swept in the room full of strivers and acquirers, raiders and would-be raiders.

In the business world of the late fifties -- that hazy fax-free and pre-laptop era when a round-trip to the Coast took days and takeover battles took months -- Thomas Mellon Evans was a widely recognized figure. A Daddy Warbucks lookalike, he was so familiar that business writers could use his name unexplained, just as the names of investment wizard Warren Buffett and entrepreneur Donald Trump would be used decades later. He was a controversial figure as well -- a New Jersey congressman would later brand him "the white shark" and Forbes magazine called him "the man in the wolf suit." Long before Drexel's Michael Milken became a household name in the eighties by facilitating the use of junk bonds to finance hostile corporate takeovers, Tom Evans had used debt, cash, and the tax code to seize control of more than eighty American companies, small and large. Long before giant pension funds and other institutional investors began to lobby for "shareholder rights," Tom Evans was demanding that public companies operate only for their shareholders -- not for their employees or their executives, not for their surrounding communities, but for the people who owned their stock. His view seemed selfish and harsh in the pallid institutional community of that day, but he preached it fiercely and effectively.

By 1959, Tom Evans already had become the leading practitioner of a strange new form of corporate ruthlessness, one that squeezed "fat" out of profitable corporations in the relentless pursuit of greater profit. By 1968, the Wall Street Journal had declared Tom Evans "something of a legend for his tough methods of operating the company once he wins control. He demands prompt profit performance from both assets and men; if he doesn't get it, he sells the assets or fires the men."

Yet, despite the swath that Tom Evans cut across America's corporate landscape in the fifties and early sixties, most of the people who poured into Wall Street in the eighties to practice "M&A" -- mergers and acquisitions -- had no idea they were standing on anyone's shoulders. They thought they were part of a new age, engaged in something history had never seen before. They were wrong. Everywhere they strode, Tom Evans had been there ahead of them.

Although Tom Evans came to power in the blandly conformist Eisenhower years, few of the brash raiders of the eighties could match him for daring, cunning, or sheer exuberance. In a gray-flannel culture, Evans was a dapper maverick; in an age of polite corporate statesmanship, Evans spoke his mind, fiercely and fearlessly.

He was larger than life in his era -- and he was not alone. Say "corporate raiders" to most baby-boomer Americans, and they will think of the colorful men whom Mike Milken bankrolled in the Drexel Decade. But the term, probably first coined for the robber barons of the nineteenth century, was commonly applied to the takeover artists of Tom Evans's generation -- impatient, heart-scarred young men from the margins of American culture who were challenging their cautious mentors for a place at the top of American business. Besides Evans of Pittsburgh, they included Robert R. Young of Texas, Charles Green of New York, Lou Wolfson of Florida, Art Landa of Washington, D.C., and Leopold Silberstein of Berlin by way of London and the Far East -- all once at least as famous as Evans, if not more so, and now all just as obscure.

Tom Evans's story was shaped partly by these remarkable men, for they were all more than coincidental fellow travelers through history. They followed one another's footsteps in a complicated dance, copying and sometimes improving on one another's tactics, publicly defending their common philosophy and business strategy. Among themselves, they were alternately allies and enemies as the occasion demanded, but always, in the public's mind, they were a unified force, viewed with fear and suspicion. Each, in his private life and public warfare, contributed to the controversial image that they all ultimately shared. One cannot understand the early postwar takeover era unless the strands of these men's lives are woven into the fabric of Tom Evans's story, just as their stories were woven together by the fascinated business writers who first recounted their exploits and made them famous.

Their challenges to the corporate Establishment, depicted in newspaper and magazine articles and even woven into Hollywood movie plots, made such a strong impression on the business community of their day that it seems almost inconceivable that they could have been so completely forgotten by the early eighties. Their exploits, after all, filled file upon file of clippings in the New York Times archives alone. They had been profiled by Fortune, featured in photo spreads in Life and Look, subjected to lengthy front-page scrutiny by the Wall Street Journal, vilified in Congress, quizzed on Meet the Press, and derided in Barron's. What had happened? How could Wall Street have entirely lost its memory of these remarkable boat-rocking men?

Their undeserved obscurity today is perhaps rooted in the cycles of the twentieth century's business literature. The golden-hued business world of the twenties attracted writers like honey attracts flies; there are a half-dozen excellent books, and probably dozens of mediocre ones, about the events that climaxed with the Great Crash of 1929. Indeed, one of the best books on that subject was published nearly a half-century after the fact, relying on the abundance of material produced in that era by dozens of fascinated scribblers. But during the Depression years, the writer's eye shifted firmly to Washington -- and there it stayed, with a few brief exceptions, all through the forties, the fifties and the sixties. The New Deal, World War II, McCarthyism, the Cold War, the civil rights movement, the space race, and rock and roll all pulled the nation's literary and journalistic attention away from the prosperous and seemingly bland and unruffled world of Wall Street and corporate boardrooms. Only a handful of popular business books illuminate the first two postwar decades on Wall Street. The speculative market of the sixties attracted a few elegant mainstream writers. But then the dismal, colorless stock market of the seventies descended, and thousands of Wall Street veterans retired or found other lines of work, taking their memories with them. Soon, the grim attractions of Watergate and the Arab oil crises stole the spotlight once again. Thus, Thomas Mellon Evans and an entire generation of fascinating business figures from the two postwar decades have been largely neglected simply because the nation's attention was turned so firmly elsewhere. Piecing together the story of the early corporate raiders is like assembling a mosaic on some new archaelogical site; no doubt, key figures have been lost in the dust or smashed beyond recognition. One does the best that one can, however, in hopes that the incomplete outline will nevertheless be intriguing enough to attract fresh digging.

One could argue whether Tom Evans was, in fact, the "first corporate raider" of the postwar era or just one of the small band of pioneers who rushed onstage together as the great bull market of the fifties got rolling. But arguments about who went first -- the most plausible cases can be made for Robert R. Young and Charles Green -- miss the heart of what made Evans a lodestone figure in the evolution of American business.

He was a bridge of history -- a man whose style, shaped by the business elite of his childhood, deeply frightened and angered most of his own contemporaries but appealed powerfully to the sons and grandsons of his generation. While most of his fellow mavericks focused on takeovers and had little interest in management, Evans went beyond his corporate raids -- sometimes along rough and shadowy pathways -- to reshape the way his companies did business with their workers, their vendors, their shareholders, their communities, even their senior executives. He called himself a "corporate rejuvenator," but he could almost be called the man who invented downsizing, one of the earliest promoters of the "lean and mean" business model. Back when most chief executives longed to appear statesmanlike, he relished his image of ruthlessness. When others sought to build up huge salaries and luxurious corporate empires, he often worked without a salary and pressed only toward the bottom line. And at a time when scattered shareholdings and passive institutional investors left most chief executives free of any serious concern about rewarding shareholders, Tom Evans seemed to care about only one thing: pushing up the value of his stockholders' investments. He waged corporate warfare with a brilliance and zest that few had yet mustered and built a "conglomerate" in the late forties before the media had even coined the term.

This was Tom Evans in the late forties and early fifties -- and his approach to empire-building soon was so widespread that pundits found new names for him and the handful of men like him: Boardroom pirates. Proxyteers. Corporate raiders.

But unlike the more widely known mavericks of that era, Tom Evans endured. He stayed in the game well into the seventies, and the lessons that a younger generation of business leaders and advisers learned from his example echoed all across the corporate landscape.

His brusque and autocratic management style, once condemned by managers who were embracing "sensitivity training" and improving their "people skills," would ultimately be widely copied. In 1976, the midpoint of the "Me Decade," Business Week took stock of the Evans phenomenon, in an assessment that resonated two decades later. "Critics claim that Evans has worked extreme hardships on his managements, employees and the communities in which his companies operate," the magazine observed. "But one banker argues: 'It takes a strong man without too nice a conscience to build an empire. He's tough but he's honest. In this age of permissiveness, maybe he's a throwback, but a lot of stockholders out there could do a lot worse than have Tom Evans mind their money.'"

And in the world of Wall Street, he was a conduit between the business values of his mentors, the industrial barons of Mellon-era Pittsburgh, and those of his protégés, the young investment bankers and securities lawyers who trained on the deals of the seventies and dominated the decade of the eighties. He championed the rights of the shareholder when almost no one else was. Decades later, a nation of shareholders inherited the power he fought for -- and profited immensely from the wealth their shareholdings produced.

To be sure, that power often had an ugly face -- just as Tom Evans's squinty Santa Claus grin could vanish into an icy glare or a fiery tantrum. His life story is almost a summing up of all the ways that business can bruise society. The shareholder-first philosophy elbowed aside other important interests. Workers were abruptly fired or left ill or without pensions. Customers were cheated by illegal price-fixing schemes; suppliers were arm-twisted into improper reciprocal trade deals. Communities were polluted in the name of prosperity and then abandoned for the sake of profits. The Evans story reveals not only the ascendant power of the shareholder, but also the evolution of America's attitude toward the consequences of that power.

As the nineties ended, a prosperous and slightly smug America looked back on two decades that had been shaped by the values championed by Tom Evans and his fellow mavericks of the fifties. In the takeover-driven eighties, factories were closed, whole communities suffered, managers were stretched thin and then let go after years of service -- all to generate a healthy return to newly alert and increasingly demanding stockholders. In the nineties, with the stock market soaring to a previously unimaginable altitude, corporate managers all across the country were learning to work for men like Tom Evans, tough men working for tough shareholders. And nations around the globe were wondering if they could possibly harness the magnificent wealth-producing power of the American capitalist model without enduring the harsh choices that men like Tom Evans symbolize.

It almost seems that Thomas Mellon Evans was a man so far ahead of his contemporaries that he had moved into the shadows before the full force of his business style had dawned on the rest of Corporate America. At every step of his career, he was barging in where few would follow -- at first. But follow they did, at last. And their journey changed the face of American business, and American life.

What People are saying about this

Ronald Steel
This compelling story of power, daring and greed has all the drama of a novel, and is told with a flair that makes it hard to set down.
— (Ronald Steel, author of In Love with the Night: The American Romance with Robert Kennedy and Walter Lippmann and the American Century)
Charles Geisst
Diana Henriques has written a well-researched and entertaining account of a long overlooked period of Wall Street history. Essential for an understanding of today's mergers and acquisitions trend.
— (Charles Geisst, author of Monopolies in America and Wall Street: A History)
Donald Trump
A page-turner of the first magnitude! Diana Henriques has written a fascinating account of Wall Street's original corporate raider. Thomas Mellon Evans was a renegade and a trailblazer, and left a legacy that few men would match in the decades to follow.
Ron Chernow
For those who fancy that the financial world of the early post-war years was a rather bland and sleepy place, The White Sharks of Wall Street will arrive as a startling revelation. In her absorbing, deeply researched narrative, Diana Henriques shows how a forgotten group of corporate raiders in the 1950s and 1960s, led by Thomas Mellon Evans, patented the swashbuckling tactics that would revolutionize takeovers during the great bull market of the 1980s and 1990s. This fascinating, indispensable work not only unearths a lost world but radically reshapes our view of Wall Street history.
— (Ron Chernow, author of Titan: The Life of John D. Rockefeller, Sr. and The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance)
Alan Abelson
Diana Henriques has crafted a splendid portrait of the early postwar raiders who dashed onto the corporate landscape, wreaking some wonderful havoc and spreading fear and loathing among the old boys of the business establishment. In clear and engaging prose and with a knowing and unblinking eye, she deftly chronicles the relentless pursuit of their prey and how they prepared the ground for today's takeover tsunamis that continue to transform the economy and change the face and soul of Corporate America. A true rarity -- financial history that's instructive, authoritative and fun to read.
— (Alan Abelson, columnist, Barron's)

Meet the Author


Diana B. Henriques, a New York Times reporter, is one of the most respected financial journalists in the business and is the author of Fidelity's World and The Machinery of Greed. She lives in Hoboken, New Jersey.

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