White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

by Rebecca Hagen, Kim Golombisky
     
 

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new

Overview

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Editorial Reviews

From the Publisher

"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer

"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University

"The mix of traditional and new media...isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina

"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley

"Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University

Product Details

ISBN-13:
9781138804647
Publisher:
Taylor & Francis
Publication date:
09/29/2016
Edition description:
Revised
Pages:
312

Meet the Author

Rebecca Hagen is an instructor at University of South Florida Mass Communications department, Rebecca Hagen is also the principal at In Focus Design. Dr. Kim Golombisky is a message specialist in the University of South Florida School of Mass Communications, where she teaches a variety of design courses. In 2007 she was named "Top Feminist Scholar" by the Organization for Research on Women and Communication.