White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

by Rebecca Hagen, Kim Golombisky

Overview

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Product Details

ISBN-13:	9781138804647
Publisher:	Taylor & Francis
Publication date:	10/03/2016
Edition description:	Reprint
Pages:	312
Product dimensions:	7.40(w) x 9.10(h) x 0.60(d)

About the Author

Kim "Dr. G." Golombisky, a former advertising and public relations professional, began teaching mass communications at the University of South Florida, Tampa, in 1993. She is currently the interim director of the USF Zimmerman School of Advertising and Public Relations. From 2011 to 2018, she served as graduate director in the USF Department of Women’s and Gender Studies, the second oldest such program in the United States. She has consulted on graphic design and copywriting for Walt Disney World Resorts, Progressive Insurance, ASNE High School Journalism Program, and Publix Supermarkets. In addition to coauthoring White Space Is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web & Multimedia Design, she has edited two anthologies on advertising and feminism. She also has been visiting faculty for diversity at The Poynter Institute for Media Studies.

Rebecca Jacobsen Hagen is a visual communications strategist with more than 20 years of graphic design experience. She founded Sky Lake Design Studio in 2011, and specializes in designing high-end print and digital projects for small to mid-size businesses, not-for-profit organizations and higher-education institutions.

In addition to running her own design firm, Hagen spent seven years as a Professor with the USF School of Mass Communications. She taught upper level public relations courses and entry-level design courses to Journalism, Advertising and Public Relations majors.

Table of Contents

Chapter 1: What is Design

Chapter 2: Step Away from the Computer

Chapter 3: I Need to Design this Today (WET Layout)

Chapter 4: Layout Sins

Chapter 5: Mini Art School

Chapter 6: Layout

Chapter 7: Type

Chapter 8: Color

Chapter 9: Photos

Chapter 10: Infographics

Chapter 11: Storyboarding

Chapter 12: Multimedia

Chapter 13: Web

Chapter 14: Print

Chapter 15: Conclusion

Editorial Reviews

This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.
/— Sarah Johnson, School of Communication & Media, Kennesaw State University

I always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.
/— Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of Kentucky

White Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had.
/—Emily Kinsky, Department of Communication, West Texas A&M University

A great book that simplifies the concepts and illustrates them! A must book.
/—Scott Farrand School of Journalism and Mass Communications, University of South Carolina

From the Publisher