White Towers

Overview

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in
1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly")
structures were ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (12) from $1.99   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 12 (2 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2010

Feedback rating:

(5251)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Dust Cover Missing. This book has a light amount of wear to the pages, cover and binding.Blue Cloud Books ??? Hot deals from the land of the sun.

Ships from: Phoenix, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(4011)

Condition: Good
First Good [ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: MIT Press Pub Date: 8/1/1979 Binding: Hardcover Pages: 216.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$5.95
Seller since 2005

Feedback rating:

(72)

Condition: Very Good
Hardback w/dust jacket, dj shows couple small tears, previous owner inscription, filled with b&w photos, 190 pages, text is clean & unmarked, very good condition.

Ships from: Richland, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.99
Seller since 2014

Feedback rating:

(27)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
$19.00
Seller since 2009

Feedback rating:

(85)

Condition: Very Good
Cambridge, Mass 1979 Hardcover Near Fine in very good jacket 1979, Edition not stated. Hardcover, with Dust Jacket. Condition rates as Near Fine. The Dust Jacket is in Very ... Good condition, with light shelf wear. Read more Show Less

Ships from: Wilkinsburg, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$19.00
Seller since 2005

Feedback rating:

(28)

Condition: Like New
1979 Hardcover First Edition: Fine in Very Good-dust jacket 0262080966. Large and square octovo hardcover in pure white cloth covers: tight binding, clean and unmarred pages, ... the covers evince no wear, book plate on paste-down, else FINE in dustjacket with a picture of the Baltimore resturant on front, scruffing and short closed tears, else VG-, now in clear mylar. Founded in 1926 this chain depended on its instant recognizability, the white and clean, "humanly scaled", features. What is great about this book is that it traces its evolution over a half century showing photos of actual buildings across the country, showing 100 photos starting in Milwaukee in 1926, the first one.; 8vo 8"-9" tall; 190pp pages. Read more Show Less

Ships from: Hartland, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$20.00
Seller since 2005

Feedback rating:

(42)

Condition: Very Good
Cambidge 1979 Hard Cover 1st Edition Very Good in Good jacket 8vo-over 7?"-9?" tall. 189pp. Illustrated. Covers are slightly bowed. Slight soiling to the dust jacket on the rear ... panel. Read more Show Less

Ships from: Baltimore, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$20.00
Seller since 2006

Feedback rating:

(765)

Condition: Very Good
1979 Hardcover Very Good in vg jacket Clipped dust jacket shows light shelf wear; in a brodart. The book itself shows light foxing to text block edges; brief gift inscription to ... half title page otherwise a clean tight copy. Photography. Pasadena's finest independent new and used bookstore. Read more Show Less

Ships from: Pasadena, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$24.00
Seller since 2005

Feedback rating:

(35)

Condition: Very Good
Cambridge, MA 1979 Hard Cover First Edition Very Good in Very Good jacket 8vo-over 7?"-9?" tall. Hardcover in dust jacket., dj shows some "rubbing", one pinky-size chip at top ... front fore-corner. back board has small bump to top fore-corner. no other flaws.; viii-189pp., apprx. 300 b/w photos of various white tower hamburger shops. a deservedly beloved book, particularly for those who patronized any of these joints... Read more Show Less

Ships from: Rockport, MA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$30.48
Seller since 2014

Feedback rating:

(226)

Condition: Good
Possible retired library copy, some have markings or writing.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 12 (2 pages)
Close
Sort by
Sending request ...

Overview

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in
1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly")
structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding. The photographs in this classic book not only trace the evolution of a restaurant chain, they record an iconography of a part of the American built environment that no longer exists.
In an approach very much in the spirit of Learning from Las Vegas, by Venturi, Scott Brown, and
Izenour, architects Paul Hirshorn and Steven Izenour have selected photographs taken in a variety of styles--from the stark and deadpan to family album-like snapshots. In an affectionately written introductory essay, Hirshorn and Izenour describe the identifiable and idiosyncratic commercial architectural style of the 1930s and 1940s and document the development of the White Tower buildings and their stylistic variations. Their conversations with former White Tower employees--including
Charles Johnson, White Tower's architect for over forty years--are the source of many telling quotations and entertaining captions that set their analysis of the buildings within a broader story of corporate culture, mass marketing, and the rise of franchising in the twentieth century.

The MIT Press

Read More Show Less

Editorial Reviews

From the Publisher

"A paean to nickel burgers and the men who sold them. The two authors, both at one time associated with Robert Venturi, have taken a single element out of the urban strip treated in
Learning from Las Vegasthe hamburger jointand analyzed its permutations.... White
Towers
combines provocative thinking about corporate use of architectural symbolism with a series of startlingly beautiful photographs." The Nation

The MIT Press

"Hirshhorn and Izenour's slender, modest sized format book, first published in
1979... is a glorious celebration of architecture, design iconography and proxemics all beautifully depicted in black and white photographs." New York-Pennsylvania
Collector

The MIT Press

" White Towers provides a stylish and nostalgic view of the beginnings of the fast-food industry.... From its beginnings in the 1920s to the present day,
White Towers treats this pop emblem of American iconography in a justifiably serious yet amusing manner." New York Times Book Review

The MIT Press

"In 1970 Paul Hirschorn and Steven Izenour, young architects in the office of Venturi and Rauch, sensed 'roadside awareness... in the air.' As they traveled... they noticed the 'gleaming little white buildings' of the White Tower eateries and began to photograph them. Their interest grew serious when a chance conversation at a Camden, New Jersey, White Tower counter led them to
Charles J. Johnson, the chain's principal architect. Given access to the firm's records and photographic archives, the two decided to collaborate on a serious study of the design of the White
Tower. What emerged is a fascinating case study of a commercial building type." Helen
Lefkowitz Horowitz
Landscape

The MIT Press

"The authors like these buildings, and they like them without illusions. They understand how inventive the architects of White Towers were in molding the imagery of a tiny white castle into a variety of different shapes and forms, and we end up realizing what a pleasing body of work this collection of buildings isbest of all in the late thirties, when every White Tower was an earnest little gem of Art Moderne." Paul Goldberger The New York
Times

The MIT Press

Read More Show Less

Product Details

  • ISBN-13: 9780262080965
  • Publisher: MIT Press
  • Publication date: 6/28/1979
  • Pages: 189

Meet the Author

Paul Hirshorn has been Head of the Department of Architecture at Drexel University since 1986,
and a member of the faculty since 1974. He had previously worked for the Philadelphia firms of
Venturi & Rauch and Ueland & Junker.

Steven Izenour (1940-2001) was coauthor of Learning from Las Vegas (MIT
Press, 1977) and a principal in the Philadelphia firm Venturi, Scott Brown and Associates, Inc
(VSBA). His most noted projects at VSBA include Philadelphia's Basco showroom, the George D. Widener
Memorial Treehouse at the Philadelphia Zoo, the Camden Children's Garden, and the house he designed for his parents in Stony Creek, Connecticut.

Paul Hirshorn has been Head of the Department of Architecture at Drexel University since 1986,
and a member of the faculty since 1974. He had previously worked for the Philadelphia firms of
Venturi & Rauch and Ueland & Junker.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)