Who Killed the Jingle?: How a Unique American Art Form Disappeared

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(Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the
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Milwaukee, WI 2004 Hard cover First edition. 1st Edition 2004. New in new dust jacket. Signed by author. Inscribed and Signed by Steve Karmen in 2005. Gift Quality. Immaculate. ... Brand New. Fast Arrival. Pristine. Tight. 1st Edition 2004. Sewn binding. Cloth over boards. 200 p. Audience: General/trade. Inscribed and Signed by Steve Karmen in February 2005. Gift Quality. Immaculate. Brand New. Fast Arrival. Pristine. Tight. 1st Edition 2004. Read more Show Less

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Overview

(Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
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Product Details

  • ISBN-13: 9780634066566
  • Publisher: Hal Leonard Corporation
  • Publication date: 2/28/2005
  • Pages: 200
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

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