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In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.
Part I: Introduction.The Organizing Principle.Aha! A Brief History of Whole Brain Research.Part II: Organizational Applications of Whole Brain Productivity.The Whole Brain Organization.Management Styles.Whole Brain Marketing, Sales, and Advertising.Whole Brain Teams.Job Design.Supervising.Whole Brain Creativity and Innovation.Organizational Change.Whole-Brain Training and Learning.Diversity.Top Management Training and Development.