Whole New Mind: Why Right-Brainers Will Rule the Future

Whole New Mind: Why Right-Brainers Will Rule the Future

4.1 137
by Daniel H. Pink
     
 

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ISBN-10: 1905736541

ISBN-13: 2901905736545

Pub. Date: 09/28/2008

Publisher: Cavendish, Marshall Corporation

Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain"

Overview

Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.

Product Details

ISBN-13:
2901905736545
Publisher:
Cavendish, Marshall Corporation
Publication date:
09/28/2008

Table of Contents

A Whole New MindIntroduction

Part One: The Conceptual Age

One. Right Brain Rising
Two. Abundance, Asia, and Automation
Three. High Concept, High Touch

Part Two: The Six Senses

Introducing the Six Senses
Four. Design
Five. Story
Six. Symphony
Seven. Empathy
Eight. Play
Nine. Meaning

Afterword
Notes
Acknowledgments
Index

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Whole New Mind 4.1 out of 5 based on 0 ratings. 134 reviews.
LAReaderDG More than 1 year ago
The writer has a great idea but is not an accomplished wordsmith or spinner of tales. In other words, there is no artistry or beauty in the craft. This is ironic, given that Daniel Pink is insisting throughout this book, in very clunky, boring prose, that artistic qualities are what we all need to master in order to survive in business in the 21st Century. The other thing that bothers me about this book is that he feels the only reason to try to be creative is for monetary gain. Financial success, while a worthy goal, is only one goal in life. This is just another one of those western tunnel-vision books about maintaining corporate world domination. Yawn.
jwb More than 1 year ago
I purchased this book after I saw part of a PBS program featuring Mr. Pink. He does a fine job of synthesizing years of neurologic and psychologic research by others. There are workbook sections in it which are appropriate for students. The book is thought provoking and may well alert us all to an imminent paradigm shift in society.
Jake_Aguirre More than 1 year ago
A Whole New Mind is written for those who are looking for a whole new way to see the world and engage their brain. The book starts with a historical narrative outlining four major "ages":

1. Agricultural Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)

The fourth stage is where Pink focuses on how people and businesses can be successful. Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes).

This brings up three crucial questions for the success of any business:

1. Can a computer do it faster?
2. Is what I'm offering in demand in an age of abundance?
3. Can someone overseas do it cheaper?

When these questions are present, creativity becomes the competitive difference that can differentiate commodities (and YOU are a commodity, too). Pink outlines six essential senses:

1. Design - Moving beyond function to engage the sense.
2. Story - Narrative added to products and services - not just argument. Best of the six senses.
3. Symphony - Adding invention and big picture thinking (not just detail focus).
4. Empathy - Going beyond logic and engaging emotion and intuition.
5. Play - Bringing humor and light-heartedness to business and products.
6. Meaning - Immaterial feelings and values of products.

Pink makes the argument that we all need to incorporate more empathy and play into our lives because it enables one to relax, enjoy life more and engage the unused capacity of one's intellect. He makes a strong argument that our society pigeon holes us into thinking a certain way and approaching life without the tools we really need to enjoy it and get the most out of it. The book is full of useful tips and strategies in addition to a call to action in your own life.

Another great book I read this week that I strongly recommend because it changed how I see myself is The Emotional Intelligence Quick Book
Guest More than 1 year ago
This fun, exciting read suggests many ways to develop your 'right-brain' thinking - the kind of relationship-based thought patterns that author Daniel Pink argues will be essential in the emerging 'Conceptual Age.' Pink draws examples from numerous disciplines, industries and locations. The result is thought-provoking and applicable. We recommend this work to individuals and companies committed to change and open to originality its tools will raise your capacities. Pink¿s reasoning about the forces shaping this new age is striking in its simple rigor, as are the questions he offers that let you check how ready you and your business are for the economy that is emerging. His emphasis on the positive is the book¿s one weakness. He doesn¿t really address how trauma or turmoil would affect the driving forces of the Conceptual Age. Also, he only briefly touches upon those aspects of business where right brain thinking is hard to apply. What¿s here is good, but what¿s left out is somewhat troubling.
Guest More than 1 year ago
Perhaps 1 in 10 books I read to the end. This one I read to the end and wished there were another 1,000 pages to go. Daniel Pink clarifies, confirms and supports many things I kinda suspected or felt were the case, but could not articulate. Until now. If you have ever felt that art or empathy or feeling should not always take a back seat to power in the workplace, well, your time has come. They are no longer quaint nice-to-haves; they are essential to the survival of your job, your future and the prosperity of the nation. It's just that everyone hasn't quite woken up to the fact. Pink explains the how's and the why's, and what you need to do to not only survive this tsunami, but to build a better life than you ever thought you could have.
Anonymous More than 1 year ago
An excelent book for business professionals or anyone contemplating an educational choice or occupational change. A practical application section at the end of each skill chapter gives the reader pleanty of ways to learn more about a subject and/or improve skills. The author uses humor and great examples to keep you interested.
Guest More than 1 year ago
As someone who was in an engineering and IT field, but not of it, I began to feel that there was hope for creatures like me. I understand technology, but my viewpoint tends to be a big picture viewpoint. Writing lines of code left half of me wanting something more and my fellow employees and managers irritated. Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance? As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a 'fleet of empathic, meaning-seeking boomers' which had 'already started wading ashore.' I had self-identified as a Cultural Creative a number of years ago. So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another. The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the 'cheaper and faster' model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force? Thank for you for also recommending the perfect companion book, THE BLACK BOOK OF OUTSOURCING by Brown & Wilson (Wiley Press, 2005) which showed me where the new opportunities are, how to get up to speed on what outsourcing is truly all about from very clear instructions, and an incredible resource directory for me to pursue my job search.
Guest More than 1 year ago
After attending a seminar with this very charismatic and dynamic author (Dan Pink), I read the book in one sitting. As a corporate executive, I can attest that the concepts and trends noted in this book are relevant and accurate. This is a great read with well organized thoughts and case studies that reinforce a very simple concept. It offers invaluable insights as to the key success-drivers for companies in the 21st century. I have made this a required reading for all of my directors and managers, who are facing a rapidly changing landscape in a traditionally left-brained, engineering and finance company.
pclain More than 1 year ago
As I read through this book, my mind was racing with idea about what is in store for the future. It challenges the reader to think and look at things in a whole new perspective. Right-brain thinking is undoubtedly going to rule the future. It is the type of thinking that allows individuals to be creative and unique. This book is a great tool for the upcoming generation, because it tells us how we need to expand, and how that's going to happen. Also, it gives great incite on how to read people's body language. This book covers a vast number of things that will help many people in the future. I strongly recommend this book to anyone who is interested in being successful and know you will like it.
Anonymous More than 1 year ago
ctfranklin28 More than 1 year ago
This book was an eye opener for me because it represents a powerful idea on a business and personal level. On a personal level, the book serves as path to integrate more creativity and personal in their lives. On a business level, it provides a way for talents not given its proper due. While it does not provide a straightforward path for businesses to implement the recommendations on an organization, it provides excellent ideas on a personal level.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Provides an interesting point of view on how to encourage creativity.
Anonymous More than 1 year ago
Excellent info. I read it in one sitting. I am 70..a mother of 8, grandmother of 25, I will re- read it, and send them to all. As one reader said read this or perish. Change is a-comin'
Pat Wolf More than 1 year ago
Whole New Mind: Why Right-Brainers Will Rule the Future We probably all have read how right brain/left brain factors influence our perceptions and expressions. This book goes on to expand these influences onto our societal and economic structures. Daniel Pink presents some very interesting concepts to consider. However, right/left brain influences have been around since humans started using their brains, and Pink uses just the past few decades, and only in our culture to focus his point. Historically there have been other eras such as the renaissance that right brain thinking was evident. The last part of the book presents the “senses” we will need to develop more of a right brain approach to our thinking, listing resources and exercises to use. This struck me as totally silly fluff. So, in conclusion… I found the first half of the book worth while, but it seemed to me to taper off into vague redundancy.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I experienced many "aha" moments reading this book. Really made me look at the world in a different way and gave me understanding of the direction we're all headed in. Great information presented in a easy to grasp way. Nice work by Mr. Pink.
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I KISS SARA ON TH LIPS SLIDING MY TONGUE BETWEEN HER LIPS
Anonymous More than 1 year ago
Im a 14 yr old guy and ill allways check there
Anonymous More than 1 year ago
Ok lets start u go first