A Whole New Mind: Why Right-Brainers Will Rule the Future

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More About This Book

Overview

Lawyers. Accountants. Radiologists. Software  engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

 

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.

 

Editorial Reviews

Publishers Weekly

With visionary flare, Pink argues that business and everyday life will soon be dominated by right-brain thinkers. He identifies the roots and implications of transitioning from a society dominated by left-brain thinkers into something entirely different-although at times, he seems to be exhorting rather than observing the trend. As a narrator, Pink delivers in a well executed manner, with occasional hints of enthusiasm. He maintains a steady voice that is well suited for a business-oriented text, and his crisp pronunciation and consistent pace keeps listeners engaged and at ease. Updated with new material. A Riverhead paperback (reviewed online). (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Soundview Executive Book Summaries

Best-selling author Daniel H. Pink moves us from the Information Age to the Conceptual Age as he defends his argument that the era of "left brain" dominance is giving way to a new world in which "right brain" qualities- inventiveness, meaning, empathy- predominate.

Pink offers a fresh look at what it takes for individuals and organizations to excel. Drawing on cutting-edge research from around the world, he reveals the six essential aptitudes on which professional success and personal fulfillment now depend: Design, Story, Symphony, Empathy, Play and Meaning.

Pink also offers several hands-on exercises and examples culled from experts to help readers sharpen the necessary abilities. The impact of what Pink presents can not only change the way we see the world but also how we experience it as well.

The last few decades have belonged to a certain kind of person with a certain kind of mind, Pink explains, like computer programmers who could crank code, lawyers who could craft contracts, and MBAs who could crunch numbers.

But the future belongs to a very different kind of person with a very different kind of mind- creators and empathizers, pattern recognizers, and meaning makers. These people- artists, inventors, designers, storytellers, caregivers, consolers, big-picture thinkers- will now reap society’s richest rewards and share its greatest joys, Pink says.

A change of such magnitude is complex. Ours has been the age of the "knowledge worker," the well-educated manipulator of information and deployer of expertise. But that is changing, Pink explains. Thanks to an array of forces – material abundance that is deepening our nonmaterial yearnings, globalization that is shipping white-collar work overseas, and powerful technologies that are eliminating certain kinds of work altogether- we are entering a new age.

There is something that encapsulates the change and it’s right inside your head, Pink says. Our brains are divided into two hemispheres; the left side is sequential, logical and analytical; the right hemisphere is nonlinear, intuitive and holistic.

Pink explains that we need both "L-Directed Thinking" and "R-Directed Thinking" in order to craft fulfilling lives and build protective, just societies.

In the Conceptual Age, we will need to complement our L-Directed reasoning by mastering six essential R-Directed aptitudes. Together these six high-concept, high-touch senses can help develop the whole new mind this era demands:

  1. Not just function but also DESIGN. Today it’s economically crucial and personally rewarding to create something that is beautiful, whimsical, or emotionally engaging.
  2. Not just argument but also STORY. The essence of persuasion, communication and self-understanding has become the ability also to fashion a compelling narrative.
  3. Not just focus but also SYMPHONY. What’s in greatest demand today isn’t analysis but synthesis- seeing the big picture and, crossing boundaries, being able to combine disparate pieces into an arresting new whole.
  4. Not just logic but also EMPATHY. What will distinguish those who thrive will be their ability to understand what makes their fellow woman and man tick, to forge relationships, and to care for others.
  5. Not just seriousness but also PLAY. Too much sobriety can be bad for your career and worse for your general well being. In the Conceptual Age, we all need to play.
  6. Not just accumulation but also MEANING. A world of material plenty has freed us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.


The Conceptual Age is dawning, Pink tells us. Those who hope to survive in it must master the high-concept, high-touch abilities. This situation presents both promise and peril. The promise is that Conceptual Age jobs are exceedingly democratic. The peril is that our world moves at a furious pace.

Pink writes,"The first group of people who develop a whole new mind, who master high-concept and high-touch abilities, will do extremely well. The rest – those who move slowly or not at all – may miss out or, worse, suffer. The choice is yours." Copyright © 2006 Soundview Executive Book Summaries


—Soundview Summary\

Product Details

  • ISBN-13: 9781573223089
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 3/24/2005
  • Pages: 272
  • Sales rank: 287,005
  • Product dimensions: 6.36 (w) x 9.30 (h) x 0.88 (d)

Meet the Author

Daniel H. Pink
Daniel H. Pink

Daniel H. Pink is the New York Times bestselling author of A Whole New Mind and Free Agent Nation. He lectures to corporations, associations, and universities in the U.S. and abroad on economic transformation and the changing world of work. In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.

Table of Contents

A Whole New Mind Introduction

Part One: The Conceptual Age

One. Right Brain Rising
Two. Abundance, Asia, and Automation
Three. High Concept, High Touch

Part Two: The Six Senses

Introducing the Six Senses
Four. Design
Five. Story
Six. Symphony
Seven. Empathy
Eight. Play
Nine. Meaning

Afterword Notes Acknowledgments Index

Customer Reviews

Average Rating 4
( 111 )

Rating Distribution

5 Star

(49)

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(37)

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(13)

2 Star

(5)

1 Star

(7)

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See All Sort by: Showing 1 – 20 of 42 Customer Reviews

  • Posted May 19, 2009

    I Also Recommend:

    9780553383713

    Your right mind?

    I purchased this book after I saw part of a PBS program featuring Mr. Pink. He does a fine job of synthesizing years of neurologic and psychologic research by others. There are workbook sections in it which are appropriate for students. The book is thought provoking and may well alert us all to an imminent paradigm shift in society.

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 13, 2005

    Read this or perish in the new workplace world order

    Perhaps 1 in 10 books I read to the end. This one I read to the end and wished there were another 1,000 pages to go. Daniel Pink clarifies, confirms and supports many things I kinda suspected or felt were the case, but could not articulate. Until now. If you have ever felt that art or empathy or feeling should not always take a back seat to power in the workplace, well, your time has come. They are no longer quaint nice-to-haves; they are essential to the survival of your job, your future and the prosperity of the nation. It's just that everyone hasn't quite woken up to the fact. Pink explains the how's and the why's, and what you need to do to not only survive this tsunami, but to build a better life than you ever thought you could have.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted August 7, 2006

    Interesting read on right-brain thinking

    This fun, exciting read suggests many ways to develop your 'right-brain' thinking - the kind of relationship-based thought patterns that author Daniel Pink argues will be essential in the emerging 'Conceptual Age.' Pink draws examples from numerous disciplines, industries and locations. The result is thought-provoking and applicable. We recommend this work to individuals and companies committed to change and open to originality its tools will raise your capacities. Pink¿s reasoning about the forces shaping this new age is striking in its simple rigor, as are the questions he offers that let you check how ready you and your business are for the economy that is emerging. His emphasis on the positive is the book¿s one weakness. He doesn¿t really address how trauma or turmoil would affect the driving forces of the Conceptual Age. Also, he only briefly touches upon those aspects of business where right brain thinking is hard to apply. What¿s here is good, but what¿s left out is somewhat troubling.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted April 7, 2006

    Globalization and Outsourcing are Everyone's Reality

    As someone who was in an engineering and IT field, but not of it, I began to feel that there was hope for creatures like me. I understand technology, but my viewpoint tends to be a big picture viewpoint. Writing lines of code left half of me wanting something more and my fellow employees and managers irritated. Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance? As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a 'fleet of empathic, meaning-seeking boomers' which had 'already started wading ashore.' I had self-identified as a Cultural Creative a number of years ago. So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another. The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the 'cheaper and faster' model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force? Thank for you for also recommending the perfect companion book, THE BLACK BOOK OF OUTSOURCING by Brown & Wilson (Wiley Press, 2005) which showed me where the new opportunities are, how to get up to speed on what outsourcing is truly all about from very clear instructions, and an incredible resource directory for me to pursue my job search.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 8, 2006

    Right on the mark! A must-read for all Executives

    After attending a seminar with this very charismatic and dynamic author (Dan Pink), I read the book in one sitting. As a corporate executive, I can attest that the concepts and trends noted in this book are relevant and accurate. This is a great read with well organized thoughts and case studies that reinforce a very simple concept. It offers invaluable insights as to the key success-drivers for companies in the 21st century. I have made this a required reading for all of my directors and managers, who are facing a rapidly changing landscape in a traditionally left-brained, engineering and finance company.

    2 out of 2 people found this review helpful.

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  • Posted March 27, 2011

    ATTENTION: STATE LEGISLATORS

    This book should be required reading for all state legislators that continue to strangle public education with unfunded mandates; poor funding; and state-wide,narrow-focused testing. It's freedom and respect for the whole brain and its vast, amazing abilities so many of which teaching to the test can't begin to grasp. It's a warning of Einstein's insanity/idiot definition-continuing to do the same things the same ways and expecting different outcomes. The 3 R's are an important foundation, not the only goal. It's a call to all parents, teachers, concerned citizens, and anyone with a hand in school reform: open and use your whole mind!

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  • Posted October 7, 2009

    more from this reviewer

    Open Mind

    This a a great read to further understand thought patterns and the value of diversity. I encourage all executives to read. Brett Vanderwater, MBA, CIA, CMA, CTP

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 12, 2005

    Mindless

    The main point of the book emphasizes that it is no longer enough to be an analytical worker but that qualities such as empathy and creativity are essential. There is nothing of substance in this book- many arguments are merely the author's opinion. The book offers no practical advice. He implies that creative people such as artists will now reap all the benefits- how realistic is that? Its just the opposite. Its the people with business degrees that are making top salaries and the image of a starving artist is still present.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 14, 2005

    The Left-Brain Worker needs this book!!!

    I am a left-brained thinker and reading this book has really opened up my mind to think in a whole new direction...This book has great tips to work with in order to get your right-brain in gear!!! This was an easy read and a fun read - Loved it - I expect to use the knowledge I gained here for future use - Watch out employer - I'm even more valuable now!!!!

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  • Anonymous

    Posted March 31, 2005

    A Whole New Participation

    'A Whole New Mind' is an outstanding read directed to anyone interested in full participation in today's world.

    0 out of 1 people found this review helpful.

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