A Whole New Mind: Why Right-Brainers Will Rule the Future

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Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
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Editorial Reviews

Publishers Weekly

With visionary flare, Pink argues that business and everyday life will soon be dominated by right-brain thinkers. He identifies the roots and implications of transitioning from a society dominated by left-brain thinkers into something entirely different-although at times, he seems to be exhorting rather than observing the trend. As a narrator, Pink delivers in a well executed manner, with occasional hints of enthusiasm. He maintains a steady voice that is well suited for a business-oriented text, and his crisp pronunciation and consistent pace keeps listeners engaged and at ease. Updated with new material. A Riverhead paperback (reviewed online). (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Soundview Executive Book Summaries

Best-selling author Daniel H. Pink moves us from the Information Age to the Conceptual Age as he defends his argument that the era of "left brain" dominance is giving way to a new world in which "right brain" qualities- inventiveness, meaning, empathy- predominate.

Pink offers a fresh look at what it takes for individuals and organizations to excel. Drawing on cutting-edge research from around the world, he reveals the six essential aptitudes on which professional success and personal fulfillment now depend: Design, Story, Symphony, Empathy, Play and Meaning.

Pink also offers several hands-on exercises and examples culled from experts to help readers sharpen the necessary abilities. The impact of what Pink presents can not only change the way we see the world but also how we experience it as well.

The last few decades have belonged to a certain kind of person with a certain kind of mind, Pink explains, like computer programmers who could crank code, lawyers who could craft contracts, and MBAs who could crunch numbers.

But the future belongs to a very different kind of person with a very different kind of mind- creators and empathizers, pattern recognizers, and meaning makers. These people- artists, inventors, designers, storytellers, caregivers, consolers, big-picture thinkers- will now reap society’s richest rewards and share its greatest joys, Pink says.

A change of such magnitude is complex. Ours has been the age of the "knowledge worker," the well-educated manipulator of information and deployer of expertise. But that is changing, Pink explains. Thanks to an array of forces – material abundance that is deepening our nonmaterial yearnings, globalization that is shipping white-collar work overseas, and powerful technologies that are eliminating certain kinds of work altogether- we are entering a new age.

There is something that encapsulates the change and it’s right inside your head, Pink says. Our brains are divided into two hemispheres; the left side is sequential, logical and analytical; the right hemisphere is nonlinear, intuitive and holistic.

Pink explains that we need both "L-Directed Thinking" and "R-Directed Thinking" in order to craft fulfilling lives and build protective, just societies.

In the Conceptual Age, we will need to complement our L-Directed reasoning by mastering six essential R-Directed aptitudes. Together these six high-concept, high-touch senses can help develop the whole new mind this era demands:

  1. Not just function but also DESIGN. Today it’s economically crucial and personally rewarding to create something that is beautiful, whimsical, or emotionally engaging.
  2. Not just argument but also STORY. The essence of persuasion, communication and self-understanding has become the ability also to fashion a compelling narrative.
  3. Not just focus but also SYMPHONY. What’s in greatest demand today isn’t analysis but synthesis- seeing the big picture and, crossing boundaries, being able to combine disparate pieces into an arresting new whole.
  4. Not just logic but also EMPATHY. What will distinguish those who thrive will be their ability to understand what makes their fellow woman and man tick, to forge relationships, and to care for others.
  5. Not just seriousness but also PLAY. Too much sobriety can be bad for your career and worse for your general well being. In the Conceptual Age, we all need to play.
  6. Not just accumulation but also MEANING. A world of material plenty has freed us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.

The Conceptual Age is dawning, Pink tells us. Those who hope to survive in it must master the high-concept, high-touch abilities. This situation presents both promise and peril. The promise is that Conceptual Age jobs are exceedingly democratic. The peril is that our world moves at a furious pace.

Pink writes,"The first group of people who develop a whole new mind, who master high-concept and high-touch abilities, will do extremely well. The rest – those who move slowly or not at all – may miss out or, worse, suffer. The choice is yours." Copyright © 2006 Soundview Executive Book Summaries

—Soundview Summary\
From the Publisher
Will give you a new way to look at your work, your talent, your future. (Worthwhile magazine)

Very important, convincingly argued, and mind-altering. (Po Bronson, author of What Should I Do With My Life?)

Wow! This is not a self-help book. It's way more important than that. (Seth Godin, author of Purple Cow)

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Product Details

  • ISBN-13: 9781573223089
  • Publisher: Penguin Publishing Group
  • Publication date: 3/24/2005
  • Pages: 272
  • Sales rank: 213,142
  • Product dimensions: 6.32 (w) x 9.33 (h) x 1.02 (d)

Meet the Author

Daniel H. Pink

Daniel H. Pink is the author of five books, including To Sell Is Human and the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.

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Read an Excerpt

A Whole New Mind

“This book is a miracle. On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days ahead—how the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then, Dan Pink provides an equally original and profound and practical guidebook for survival—and joy—in this topsy-turvy environment. I was moved and disturbed and exhilarated all at once. A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus. With this remarkable book, we just may have discovered our Copernicus for the brave new age that’s accelerating into being.”

—Tom Peters

“[Pink’s] ideas and approaches are wise, compassionate, and supportive of a variety of personal and professional endeavors. It’s a pleasant and surprisingly entertaining little trip as he explores the workings of the brain, celebrates the proliferation and democratization of Target’s designer products, and learns to draw and play games, all as a means of illustrating ways we can think and live in a better, more meaningful and productive manner. What surprised me about this book is how Pink realized that to empower individuals, it’s necessary to really understand and act upon the powerful socioeconomic forces that shape the world economy. Unlike many of the recent xenophobic screeds that rail against the evils of outsourcing, Pink has figured out several paths that individuals and society can pursue that play to our strengths. So if Pink is correct, we’re almost there. All it may take is for individuals and institutions to recognize this reality by using the tools we already possess. And that may well require A Whole New Mind.”

—The Miami Herald.

“Since Pink’s…Free Agent Nation has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.”

—Publishers Weekly

“A breezy, good-humored read…For those wishing to give their own creative muscles a workout, the book is full of exercises and resources.”

—Harvard Business Review

“Former White House speechwriter Daniel H. Pink, an informed and insightful commentator on social, economic, and cultural trends, has questioned the conventional wisdom from which most Americans draw their thinking on the way the world works. The author of this well-researched and delightfully well-written treatise delivers that assertion after transporting the reader through a consciousness-awakening examination of how the information age, characterized predominantly by L-Directed (left brain) Thinking is being superseded by an age of high concept and touch, which brings R-Directed (right brain) Thinking more into play. The L-Directed Thinking is particularly in evidence in the guidance he provides to readers in what to read, where to go, and what to do to learn how to more fully engage their right hemispheres.”

—Fort Worth Star-Telegram

“Will give you a new way to look at your work, your talent, your future.”


“Read this book. Even more important, give this book to your children.”

—Alan Webber, founding editor of Fast Company

“‘Abundance, Asia, and automation.’ Try saying that phrase five times quickly, because if you don’t take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, bestselling author of Free Agent Nation and also former chief speechwriter for former vice president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, websites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world.”




Daniel H. Pink

New York



The Conceptual Age

One Right Brain Rising

Two Abundance, Asia, and Automation

Three High Concept, High Touch


The Six Senses

Introducing the Six Senses

Four Design

Five Story

Six Symphony

Seven Empathy

Eight Play

Nine Meaning





“I have known strong minds, with imposing, undoubting, Cobbett-like manners; but I have never met a great mind of this sort. The truth is, a great mind must be androgynous.”



The last few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.

This book describes a seismic—though as yet undetected—shift now under way in much of the advanced world. We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age. A Whole New Mind is for anyone who wants to survive and thrive in this emerging world—people uneasy in their careers or dissatisfied with their lives, entrepreneurs and business leaders eager to stay ahead of the next wave, parents who want to equip their children for the future, and the legions of emotionally astute and creatively adroit people whose distinctive abilities the Information Age has often overlooked and undervalued.

In this book, you will learn the six essential aptitudes—what I call “the six senses”—on which professional success and personal satisfaction increasingly will depend. Design. Story. Symphony. Empathy. Play. Meaning. These are fundamentally human abilities that everyone can master—and helping you do that is my goal.

A CHANGE of such magnitude is complex. But the argument at the heart of this book is simple. For nearly a century, Western society in general, and American society in particular, has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical. Ours has been the age of the “knowledge worker,” the well-educated manipulator of information and deployer of expertise. But that is changing. Thanks to an array of forces—material abundance that is deepening our nonmaterial yearnings, globalization that is shipping white-collar work overseas, and powerful technologies that are eliminating certain kinds of work altogether—we are entering a new age. It is an age animated by a different form of thinking and a new approach to life—one that prizes aptitudes that I call “high concept” and “high touch.”1 High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new. High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning.

As it happens, there’s something that encapsulates the change I’m describing—and it’s right inside your head. Our brains are divided into two hemispheres. The left hemisphere is sequential, logical, and analytical. The right hemisphere is nonlinear, intuitive, and holistic. These distinctions have often been caricatured. And, of course, we enlist both halves of our brains for even the simplest tasks. But the well-established differences between the two hemispheres of the brain yield a powerful metaphor for interpreting our present and guiding our future. Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind.

A FEW WORDS about the organization of this book. Perhaps not surprisingly, A Whole New Mind is itself high concept and high touch. Part One—the Conceptual Age—lays out the broad animating idea. Chapter 1 provides an overview of the key differences between our left and right hemispheres and explains why the structure of our brains offers such a powerful metaphor for the contours of our times. In Chapter 2, I make a resolutely hardheaded case, designed to appeal to the most left-brained among you, for why three huge social and economic forces—Abundance, Asia, and Automation—are nudging us into the Conceptual Age. Chapter 3 explains high concept and high touch and illustrates why people who master these abilities will set the tempo of modern life.

Part Two—the Six Senses—is high touch. It covers the six essential abilities you’ll need to make your way across this emerging landscape. Design. Story. Symphony. Empathy. Play. Meaning. I devote one chapter to each of these six senses, describing how it is being put to use in business and everyday life. Then, at the end of each of these chapters, marked off by shaded pages, is a Portfolio—a collection of tools, exercises, and further reading culled from my research and travels that can help you surface and sharpen that sense.

In the course of the nine chapters of this book, we’ll cover a lot of ground. We’ll visit a laughter club in Bombay, tour an inner-city American high school devoted to design, and learn how to detect an insincere smile anywhere in the world. But we need to start our journey in the brain itself—to learn how it works before we learn how to work it. So the place to begin is the National Institutes of Health in Bethesda, Maryland, where I’m strapped down, flat on my back, and stuffed inside a garage-size machine that is pulsing electromagnetic waves through my skull.


The Conceptual Age



The first thing they do is attach electrodes to my fingers to see how much I sweat. If my mind attempts deception, my perspiration will rat me out. Then they lead me to the stretcher. It’s swaddled in crinkly blue paper, the kind that rustles under your legs when you climb onto a doctor’s examination table. I lie down, the back of my head resting in the recessed portion of the stretcher. Over my face, they swing a cagelike mask similar to the one used to muzzle Hannibal Lecter. I squirm. Big mistake. A technician reaches for a roll of thick adhesive. “You can’t move,” she says. “We’re going to need to tape your head down.”

Outside this gargantuan government building, a light May rain is falling. Inside—smack in the center of a chilly room in the subbasement—I’m getting my brain scanned.

I’ve lived with my brain for forty years now, but I’ve never actually seen it. I’ve looked at drawings and images of other people’s brains. But I don’t have a clue as to what my own brain looks like or how it works. Now’s my chance.

For a while now, I’ve been wondering what direction our lives will take in these outsourced, automated, upside-down times—and I’ve begun to suspect that the clues might be found in the way the brain is organized. So I’ve volunteered to be part of the control group—what researchers call “healthy volunteers”—for a project at the National Institute of Mental Health, outside Washington, D.C. The study involves capturing images of brains at rest and at work, which means I’ll soon get to see the organ that’s been leading me around these past four decades—and, in the process, perhaps gain a clearer view of how all of us will navigate the future.

The stretcher I’m on juts from the middle of a GE Signa 3T, one of the world’s most advanced magnetic resonance imaging (MRI) machines. This $2.5 million baby uses a powerful magnetic field to generate high-quality images of the inside of the human body. It’s a huge piece of equipment, spanning nearly eight feet on each side and weighing more than 35,000 pounds.

At the center of the machine is a circular opening, about two feet in diameter. The technicians slide my stretcher through the opening and into the hollowed-out core that forms the belly of this beast. With my arms pinned by my side and the ceiling about two inches above my nose, I feel like I’ve been crammed into a torpedo tube and forgotten.

TCHKK! TCHKK! TCHKK! goes the machine. TCHKK! TCHKK! TCHKK! It sounds and feels like I’m wearing a helmet that somebody is tapping from the outside. Then I hear a vibrating ZZZHHHH! followed by silence, followed by another ZZZHHHH! and then more silence.

After a half hour, they’ve got a picture of my brain. To my slight dismay, it looks pretty much like every other brain I’ve seen in textbooks. Running down the center is a thin vertical ridge that cleaves the brain into two seemingly equal sections. This feature is so prominent that it’s the first thing a neurologist notes when he inspects the images of my oh-so-unexceptional brain. “[The] cerebral hemispheres,” he reports, “are grossly symmetric.” That is, the three-pound clump inside my skull, like the three-pound clump inside yours, is divided into two connected halves. One half is called the left hemisphere, the other the right hemisphere. The two halves look the same, but in form and function they are quite different, as the next phase of my stint as a neurological guinea pig was about to demonstrate.

That initial brain scan was like sitting for a portrait. I reclined, my brain posed, and the machine painted the picture. While science can learn a great deal from these brain portraits, a newer technique—called functional magnetic resonance imaging (fMRI)—can capture pictures of the brain in action. Researchers ask subjects to do something inside the machine—hum a tune, listen to a joke, solve a puzzle—and then track the parts of the brain to which blood flows. What results is a picture of the brain spotted with colored blotches in the regions that were active—a satellite weather map showing where the brain clouds were gathering. This technique is revolutionizing science and medicine, yielding a deeper understanding of a range of human experience—from dyslexia in children to the mechanisms of Alzheimer’s disease to how parents respond to babies’ cries.

The technicians slide me back inside the high-tech Pringles can. This time, they’ve set up a periscopelike contraption that allows me to see a slide screen outside the machine. In my right hand is a small clicker, its cord attached to their computers. They’re about to put my brain to work—and provide me with a metaphor for what it will take to thrive in the twenty-first century.

My first task is simple. They display on the screen a black-and-white photo of a face fixed in an extreme expression. (A woman who looks as if Yao Ming just stepped on her toe. Or a fellow who apparently has just remembered that he left home without putting on pants.) Then they remove that face, and flash on the screen two photos of a different person. Using the buttons on my clicker, I’m supposed to indicate which of those two faces expresses the same emotion as the initial face.

For example, the researchers show me this face:

Then they remove it and show me these two faces:

I click the button on the right because the face on the right expresses the same emotion as the earlier face. The task, if you’ll pardon the expression, is a no-brainer.

When the facial matching exercise is over, we move to another test of perception. The researchers show me forty-eight color photos, one after another, in the manner of a slide show. I click the appropriate button to indicate whether the scene takes place indoors or outdoors. These photos occupy two extremes. Some are bizarre and disturbing; others are banal and inoffensive. The photos include a coffee mug sitting on a counter, several people brandishing guns, a toilet overflowing with waste, a lamp, and a few explosions.

For instance, the researchers display an image like this:*

So I click the button that indicates that this scene takes place inside. The task requires that I concentrate, but I don’t much strain. The exercise feels about the same as the previous one.

What happens inside my brain, however, tells a different story. When the brain scans appear on the computers, they show that when I looked at the grim facial expressions, the right side of my brain sprang into action and enlisted other parts of that hemisphere. When I looked at the scary scenes, my brain instead called in greater support from the left hemisphere.1 Of course, parts of both sides worked on each task. And I felt precisely the same during each exercise. But the fMRI clearly showed that for faces, my right hemisphere responded more than my left—and for gun-wielding bad guys and similar predicaments, my left hemisphere took the lead.


The Right (and Left) Stuff

Our brains are extraordinary. The typical brain consists of some 100 billion cells, each of which connects and communicates with up to 10,000 of its colleagues. Together they forge an elaborate network of some one quadrillion (1,000,000,000,000,000) connections that guides how we talk, eat, breathe, and move. James Watson, who won the Nobel Prize for helping discover DNA, described the human brain as “the most complex thing we have yet discovered in our universe.”2 (Woody Allen, meanwhile, called it “my second favorite organ.”)

Yet for all the brain’s complexity, its broad topography is simple and symmetrical. Scientists have long known that a neurological Mason-Dixon Line divides the brain into two regions. And until surprisingly recently, the scientific establishment considered the two regions separate but unequal. The left side, the theory went, was the crucial half, the half that made us human. The right side was subsidiary—the remnant, some argued, of an earlier stage of development. The left hemisphere was rational, analytic, and logical—everything we expect in a brain. The right hemisphere was mute, nonlinear, and instinctive—a vestige that nature had designed for a purpose that humans had outgrown.

As far back as the age of Hippocrates, physicians believed that the left side, the same side that housed the heart, was the essential half. And by the 1800s, scientists began to accumulate evidence to support that view. In the 1860s, French neurologist Paul Broca discovered that a portion of the left hemisphere controlled the ability to speak language. A decade later, a German neurologist named Carl Wernicke made a similar discovery about the ability to understand language. These discoveries helped produce a convenient and compelling syllogism. Language is what separates man from beast. Language resides on the left side of the brain. Therefore the left side of the brain is what makes us human.

This view prevailed for much of the next century—until a soft-spoken Caltech professor named Roger W. Sperry reshaped our understanding of our brains and ourselves. In the 1950s, Sperry studied patients who had epileptic seizures that had required removal of the corpus callosum, the thick bundle of some 300 million nerve fibers that connects the brain’s two hemispheres. In a set of experiments on these “split-brain” patients, Sperry discovered that the established view was flawed. Yes, our brains were divided into two halves. But as he put it, “The so-called subordinate or minor hemisphere, which we had formerly supposed to be illiterate and mentally retarded and thought by some authorities to not even be conscious, was found to be in fact the superior cerebral member when it came to performing certain kinds of mental tasks.” In other words, the right wasn’t inferior to the left. It was just different. “There appear to be two modes of thinking,” Sperry wrote, “represented rather separately in the left and right hemispheres, respectively.” The left hemisphere reasoned sequentially, excelled at analysis, and handled words. The right hemisphere reasoned holistically, recognized patterns, and interpreted emotions and nonverbal expressions. Human beings were literally of two minds.

This research helped earn Sperry a Nobel Prize in medicine, and forever altered the fields of psychology and neuroscience. When Sperry died in 1994, The New York Times memorialized him as the man who “overturned the prevailing orthodoxy that the left hemisphere was the dominant part of the brain.” He was the rare scientist, said the Times, whose “experiments passed into folklore.”3

Sperry, though, had some help transporting his ideas from the laboratory to the living room—in particular, a California State University art instructor named Betty Edwards. In 1979, Edwards published a wonderful book titled Drawing on the Right Side of the Brain. Edwards rejected the notion that some people just aren’t artistic. “Drawing is not really very difficult,” she said. “Seeing is the problem.”4 And the secret to seeing—really seeing—was quieting the bossy know-it-all left brain so the mellower right brain could do its magic. Although some accused Edwards of oversimplifying the science, her book became a bestseller and a staple of art classes. (We’ll learn about Edwards’s techniques in Chapter 6.)

Thanks to Sperry’s pioneering research, Edwards’s skillful popularization, and the advent of technologies like the fMRI that allow researchers to watch the brain in action, the right hemisphere today has achieved a measure of legitimacy. It’s real. It’s important. It helps make us human. No neuroscientist worth her PhD ever disputes that. Yet beyond the neuroscience labs and brain-imaging clinics, two misconceptions about the right side of the brain persist.

The Wrong Stuff

These two misconceptions are opposite in spirit but similar in silliness. The first considers the right brain a savior; the second considers it a saboteur.

Adherents of the savior view have climbed aboard the scientific evidence on the right hemisphere and raced from legitimacy to reverence. They believe that the right brain is the repository of all that is good and just and noble in the human condition. As neuroscientist Robert Ornstein puts it in The Right Mind, one of the better books on this subject:

Many popular writers have written that the right hemisphere is the key to expanding human thought, surviving trauma, healing autism, and more. It’s going to save us. It’s the seat of creativity, of the soul, and even great casserole ideas.5

Oh, my. Over the years, peddlers of the savior theory have tried to convince us of the virtues of right-brain cooking and right-brain dieting, right-brain investing and right-brain accounting, right-brain jogging and right-brain horseback riding—not to mention right-brain numerology, right-brain astrology, and right-brain lovemaking, the last of which may well lead to babies who’ll eventually achieve greatness by eating right-brain breakfast cereal, playing with right-brain blocks, and watching right-brain videos. These books, products, and seminars often contain a valid nugget or two—but in general they are positively foolish. Even worse, this cascade of baseless, New Age gobbledygook has often served to degrade, rather than enhance, public understanding of the right hemisphere’s singular outlook.

Partly in response to the tide of inane things that have been said about the right brain, a second, contrary bias has also taken hold. This view grudgingly acknowledges the right hemisphere’s legitimacy, but believes that emphasizing so-called right-brain thinking risks sabotaging the economic and social progress we’ve made by applying the force of logic to our lives. All that stuff that the right hemisphere does—interpreting emotional content, intuiting answers, perceiving things holistically—is lovely. But it’s a side dish to the main course of true intelligence. What distinguishes us from other animals is our ability to reason analytically. We are humans, hear us calculate. That’s what makes us unique. Anything else isn’t simply different; it’s less. And paying too much attention to those artsyfartsy, touchy-feely elements will eventually dumb us down and screw us up. “What it comes down to,” Sperry said shortly before he died, “is that modern society [still] discriminates against the right hemisphere.” Within the saboteur position is the residual belief that although the right side of our brains is real, it’s still somehow inferior.

Alas, the right hemisphere will neither save us nor sabotage us. The reality, as is so often the case with reality, is more nuanced.

The Real Stuff

The two hemispheres of our brains don’t operate as on-off switches—one powering down as soon as the other starts lighting up. Both halves play a role in nearly everything we do. “We can say that certain regions of the brain are more active than others when it comes to certain functions,” explains one medical primer, “but we can’t say those functions are confined to particular areas.”6 Still, neuroscientists agree that the two hemispheres take significantly different approaches to guiding our actions, understanding the world, and reacting to events. (And those differences, it turns out, offer considerable guidance for piloting our personal and professional lives.) With more than three decades of research on the brain’s hemispheres, it’s possible to distill the findings to four key differences.

1. The left hemisphere controls the right side of the body; the right hemisphere controls the left side of the body.

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Table of Contents

A Whole New MindIntroduction

Part One: The Conceptual Age

One. Right Brain Rising
Two. Abundance, Asia, and Automation
Three. High Concept, High Touch

Part Two: The Six Senses

Introducing the Six Senses
Four. Design
Five. Story
Six. Symphony
Seven. Empathy
Eight. Play
Nine. Meaning


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See All Sort by: Showing 1 – 20 of 137 Customer Reviews
  • Posted August 22, 2009

    more from this reviewer

    Thought-provoking, but ironically, the writing craft is NOT very right brain at all.

    The writer has a great idea but is not an accomplished wordsmith or spinner of tales. In other words, there is no artistry or beauty in the craft. This is ironic, given that Daniel Pink is insisting throughout this book, in very clunky, boring prose, that artistic qualities are what we all need to master in order to survive in business in the 21st Century. The other thing that bothers me about this book is that he feels the only reason to try to be creative is for monetary gain. Financial success, while a worthy goal, is only one goal in life. This is just another one of those western tunnel-vision books about maintaining corporate world domination. Yawn.

    7 out of 9 people found this review helpful.

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  • Posted May 19, 2009

    I Also Recommend:

    Your right mind?

    I purchased this book after I saw part of a PBS program featuring Mr. Pink. He does a fine job of synthesizing years of neurologic and psychologic research by others. There are workbook sections in it which are appropriate for students. The book is thought provoking and may well alert us all to an imminent paradigm shift in society.

    6 out of 7 people found this review helpful.

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  • Posted January 11, 2009

    I Also Recommend:

    A whole new way to see the world

    A Whole New Mind is written for those who are looking for a whole new way to see the world and engage their brain. The book starts with a historical narrative outlining four major "ages":<BR/><BR/>1. Agricultural Age (farmers)<BR/>2. Industrial Age (factory workers)<BR/>3. Information Age (knowledge workers)<BR/>4. Conceptual Age (creators and empathizers)<BR/><BR/>The fourth stage is where Pink focuses on how people and businesses can be successful. Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes).<BR/><BR/>This brings up three crucial questions for the success of any business:<BR/><BR/>1. Can a computer do it faster?<BR/>2. Is what I'm offering in demand in an age of abundance?<BR/>3. Can someone overseas do it cheaper?<BR/><BR/>When these questions are present, creativity becomes the competitive difference that can differentiate commodities (and YOU are a commodity, too). Pink outlines six essential senses:<BR/><BR/>1. Design - Moving beyond function to engage the sense.<BR/>2. Story - Narrative added to products and services - not just argument. Best of the six senses.<BR/>3. Symphony - Adding invention and big picture thinking (not just detail focus).<BR/>4. Empathy - Going beyond logic and engaging emotion and intuition.<BR/>5. Play - Bringing humor and light-heartedness to business and products.<BR/>6. Meaning - Immaterial feelings and values of products.<BR/><BR/>Pink makes the argument that we all need to incorporate more empathy and play into our lives because it enables one to relax, enjoy life more and engage the unused capacity of one's intellect. He makes a strong argument that our society pigeon holes us into thinking a certain way and approaching life without the tools we really need to enjoy it and get the most out of it. The book is full of useful tips and strategies in addition to a call to action in your own life.<BR/><BR/>Another great book I read this week that I strongly recommend because it changed how I see myself is The Emotional Intelligence Quick Book

    5 out of 6 people found this review helpful.

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  • Anonymous

    Posted August 7, 2006

    Interesting read on right-brain thinking

    This fun, exciting read suggests many ways to develop your 'right-brain' thinking - the kind of relationship-based thought patterns that author Daniel Pink argues will be essential in the emerging 'Conceptual Age.' Pink draws examples from numerous disciplines, industries and locations. The result is thought-provoking and applicable. We recommend this work to individuals and companies committed to change and open to originality its tools will raise your capacities. Pink¿s reasoning about the forces shaping this new age is striking in its simple rigor, as are the questions he offers that let you check how ready you and your business are for the economy that is emerging. His emphasis on the positive is the book¿s one weakness. He doesn¿t really address how trauma or turmoil would affect the driving forces of the Conceptual Age. Also, he only briefly touches upon those aspects of business where right brain thinking is hard to apply. What¿s here is good, but what¿s left out is somewhat troubling.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted April 7, 2006

    Globalization and Outsourcing are Everyone's Reality

    As someone who was in an engineering and IT field, but not of it, I began to feel that there was hope for creatures like me. I understand technology, but my viewpoint tends to be a big picture viewpoint. Writing lines of code left half of me wanting something more and my fellow employees and managers irritated. Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance? As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a 'fleet of empathic, meaning-seeking boomers' which had 'already started wading ashore.' I had self-identified as a Cultural Creative a number of years ago. So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another. The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the 'cheaper and faster' model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force? Thank for you for also recommending the perfect companion book, THE BLACK BOOK OF OUTSOURCING by Brown & Wilson (Wiley Press, 2005) which showed me where the new opportunities are, how to get up to speed on what outsourcing is truly all about from very clear instructions, and an incredible resource directory for me to pursue my job search.

    3 out of 4 people found this review helpful.

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  • Anonymous

    Posted February 8, 2006

    Right on the mark! A must-read for all Executives

    After attending a seminar with this very charismatic and dynamic author (Dan Pink), I read the book in one sitting. As a corporate executive, I can attest that the concepts and trends noted in this book are relevant and accurate. This is a great read with well organized thoughts and case studies that reinforce a very simple concept. It offers invaluable insights as to the key success-drivers for companies in the 21st century. I have made this a required reading for all of my directors and managers, who are facing a rapidly changing landscape in a traditionally left-brained, engineering and finance company.

    3 out of 4 people found this review helpful.

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  • Anonymous

    Posted April 13, 2005

    Read this or perish in the new workplace world order

    Perhaps 1 in 10 books I read to the end. This one I read to the end and wished there were another 1,000 pages to go. Daniel Pink clarifies, confirms and supports many things I kinda suspected or felt were the case, but could not articulate. Until now. If you have ever felt that art or empathy or feeling should not always take a back seat to power in the workplace, well, your time has come. They are no longer quaint nice-to-haves; they are essential to the survival of your job, your future and the prosperity of the nation. It's just that everyone hasn't quite woken up to the fact. Pink explains the how's and the why's, and what you need to do to not only survive this tsunami, but to build a better life than you ever thought you could have.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted April 13, 2009

    I Also Recommend:

    An excelent book for business professionals or anyone contemplating an educational choice or occupational change. Great book for HS or college grads

    An excelent book for business professionals or anyone contemplating an educational choice or occupational change. A practical application section at the end of each skill chapter gives the reader pleanty of ways to learn more about a subject and/or improve skills. The author uses humor and great examples to keep you interested.

    2 out of 2 people found this review helpful.

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  • Posted March 23, 2009

    A whole new mind.

    As I read through this book, my mind was racing with idea about what is in store for the future. It challenges the reader to think and look at things in a whole new perspective. Right-brain thinking is undoubtedly going to rule the future. It is the type of thinking that allows individuals to be creative and unique.
    This book is a great tool for the upcoming generation, because it tells us how we need to expand, and how that's going to happen. Also, it gives great incite on how to read people's body language. This book covers a vast number of things that will help many people in the future. I strongly recommend this book to anyone who is interested in being successful and know you will like it.

    1 out of 1 people found this review helpful.

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  • Posted October 26, 2008

    more from this reviewer

    I Also Recommend:

    Time For A Change

    Change is a-comin'. For those people that don't believe it, now would be a good time to leave the cave. And yes, power and control will go to people who possess strong right brain qualities. "R <BR/><BR/>The author gives us a quick trip through the halls of neuroscience which leads into acquiring the skills that will be needed for this new Conceptual Age. I actually preferred the second half of the book as I am not one that needs to be convinced that my environment and certainly the environment of my children and grandchildren will be vastly different from the one my father and grandfather grew up in. <BR/><BR/>Certain ideas and theories in this book could stand a little more research and certainly may be influenced by political leanings. All in all, it is still a very important book and should be part of any manager's survival pack. I hope you find this review helpful. <BR/><BR/>Michael L. Gooch, SPHR

    1 out of 2 people found this review helpful.

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  • Posted December 21, 2014

    more from this reviewer

    This book was an eye opener for me because it represents a power

    This book was an eye opener for me because it represents a powerful idea on a business and personal level. On a personal level, the book serves as path to integrate more creativity and personal in their lives. On a business level, it provides a way for talents not given its proper due. While it does not provide a straightforward path for businesses to implement the recommendations on an organization, it provides excellent ideas on a personal level.

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  • Anonymous

    Posted June 26, 2013

    Great book

    Provides an interesting point of view on how to encourage creativity.

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  • Anonymous

    Posted June 22, 2013

    Excellent info. I read it in one sitting. I am 70..a mother of

    Excellent info. I read it in one sitting. I am 70..a mother of 8, grandmother of 25, I will re- read it, and send them to all.
    As one reader said read this or perish. Change is a-comin'

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  • Posted March 12, 2013

    Good Book

    This book is interesting, entertaining, and well organized. I'm enjoying reading it chunk at a time to digest the information. Well done.

    0 out of 1 people found this review helpful.

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  • Posted March 2, 2013

    Whole New Mind: Why Right-Brainers Will Rule the Future We prob

    Whole New Mind: Why Right-Brainers Will Rule the Future
    We probably all have read how right brain/left brain factors influence our perceptions and expressions. This book goes on to expand these influences onto our societal and economic structures. Daniel Pink presents some very interesting concepts to consider. However, right/left brain influences have been around since humans started using their brains, and Pink uses just the past few decades, and only in our culture to focus his point.
    Historically there have been other eras such as the renaissance that right brain thinking was evident.

    The last part of the book presents the “senses” we will need to develop more of a right brain approach to our thinking, listing resources and exercises to use. This struck me as totally silly fluff.

    So, in conclusion… I found the first half of the book worth while, but it seemed to me to taper off into vague redundancy.

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  • Anonymous

    Posted December 25, 2012


    One of the coolest books ever

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 30, 2012

    Fascinating Read

    I experienced many "aha" moments reading this book. Really made me look at the world in a different way and gave me understanding of the direction we're all headed in. Great information presented in a easy to grasp way. Nice work by Mr. Pink.

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  • Anonymous

    Posted November 25, 2012

    To: Anyone want nook sex

    I do!!! Meet me at dont lie result one

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 4, 2012



    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted November 3, 2012

    U r team epic

    0 out of 2 people found this review helpful.

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