Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning

Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning

by Regis McKenna
     
 

Editorial Reviews

Library Journal - Library Journal
Well-known marketing expert McKenna gives an interesting three-pronged look at the behemoth of the computer industry. Starting with a brief history, McKenna then discusses what he considers recent strategic mistakes made by IBM. The second part outlines strategies for competitors of IBM. He contends that the strengths that once helped IBM may now be weaknesses; for example, IBM's size and its dominance now impede its ability to react quickly to both rapidly changing technology and small niche markets. Part three examines what is projected to be a constantly changing future, and suggests that IBM must learn to respond speedily to the persistent demands of the marketplace. Recommended.-- Michael D. Kathman, St. John's Univ., Collegeville, Minn.

Product Details

ISBN-13:
9780201155747
Publisher:
Addison-Wesley
Publication date:
01/01/1988
Pages:
324
Product dimensions:
6.69(w) x 9.84(h) x (d)

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