Who's Buying Food and Drink

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Here it is—the ultimate source for understanding who spends how much on food and beverages. Scores of items include baby food, pork chops, instant coffee, potato chips, fresh and frozen vegetables—if Americans eat or drink it, you can probably find out how much they're spending on it in this book. There are six types of tables in the book: Average spending tables, which present average spending data for all households in a segment; i.e., all households with incomes of $30,000 to $39,999, not just for purchasers ...
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Overview

Here it is—the ultimate source for understanding who spends how much on food and beverages. Scores of items include baby food, pork chops, instant coffee, potato chips, fresh and frozen vegetables—if Americans eat or drink it, you can probably find out how much they're spending on it in this book. There are six types of tables in the book: Average spending tables, which present average spending data for all households in a segment; i.e., all households with incomes of $30,000 to $39,999, not just for purchasers of an item. Indexed spending tables compare the spending of each household segment with that of the average U.S. household. Per capita spending tables show how much households spend on each food category after dividing average spending by the number of people in the household segment. Indexed per capita spending tables compare the spending of each household segment with the spending of the average household, after adjusting for household size. Total spending tables show the dollar size of the total household market and of each market segment. Market share tables are produced by converting the total spending data to percentages, which makes it easier to see which household segments account for more of the spending on a food item. There are also projections to 2000 of total spending and market shares by age.
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Product Details

  • ISBN-13: 9781885070043
  • Publisher: New Strategist Publications, Incorporated
  • Publication date: 11/1/1996
  • Pages: 292

Table of Contents

Introduction Chapter 1 - Spending Overview: Spending by Age and Income, Age and Region, Region and Income, Single Men by Age, Single Women by Age Chapter 2 - Spending by Age (under 25, 25 to 34, 35 to 44, 45 to 54, 55 to 64, 65 to 74, 75+) Chapter 3 - Spending by Income (less than $20,000, $20,000 to $29,999, $30,000 to $39,999, $40,000 to $49,999, $50,000 to $69,000, and $70,000 or more) Chapter 4 - Spending by Household Type (total married couples; married couples, no children; married couples with children: oldest child under 6, oldest child 6 to 17, oldest child 18 or older; single parent, at least one child under 18; single person) Chapter 5: Spending by Region of Residence (Northeast, Midwest, South, West) Chapter 6 - Spending by Race and Hispanic Origin (black, white, Hispanic, non-Hispanic) Chapter 7 - Spending by Education (not a high school graduate, high school graduate, some college, college graduate) Chapter 8 - Spending by Number of Earners in Household (single person: no earner, one earner; consumer units with two or more persons: no earners, one earner, two earners, three+ earners) Chapter 9 - Spending by Occupation (managers and professionals, self-employed, retired)
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