Who's Buying Food and Drinkby Marcia Mogelonsky
Here it isthe ultimate source for understanding who spends how much on food and beverages. Scores of items include baby food, pork chops, instant coffee, potato chips, fresh and frozen vegetablesif Americans eat or drink it, you can probably find out how much they're spending on it in this book. There are six types of tables in the book: Average spending tables, which present average spending data for all households in a segment; i.e., all households with incomes of $30,000 to $39,999, not just for purchasers of an item. Indexed spending tables compare the spending of each household segment with that of the average U.S. household. Per capita spending tables show how much households spend on each food category after dividing average spending by the number of people in the household segment. Indexed per capita spending tables compare the spending of each household segment with the spending of the average household, after adjusting for household size. Total spending tables show the dollar size of the total household market and of each market segment. Market share tables are produced by converting the total spending data to percentages, which makes it easier to see which household segments account for more of the spending on a food item. There are also projections to 2000 of total spending and market shares by age.
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