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Are you and your kids caught up in this culture of ...
Are you and your kids caught up in this culture of consumption? Have the marketers convinced your children that if they just buy the right things they will be happy, cool, and popular with their peers? This book explored today's hyper-commercialized society and the damage it is doing to our children as they grow from toddlers to teens.
Also endangering kids is a pop culture where violence, profanity, and sex permeate the entertainment media and advertising. Parents feel increasingly alone and overwhelmed in trying to shield children from this toxic environment.
Parents looking for help will find it here. The authors offer timely advice to parents on how to mitigate the effects of a materialistic, poisonous culture, and to raise kids who care less about things and more about people.
|Chapter 1||Who's Raising Your Child?||1|
|Chapter 2||How Marketers Sell to Kids||11|
|Chapter 3||Tykes and Television||25|
|Chapter 4||What Parents of Tykes Can Do||45|
|Chapter 5||Marketing to Tweens||51|
|Chapter 6||What Parents of Tweens Can Do||75|
|Chapter 7||Why Marketers Love Teens||87|
|Chapter 8||What Parents of Teens Can Do||111|
|Chapter 9||Violence in Media and Marketing||121|
|Chapter 10||Sex Sells||143|
|Chapter 11||Final Thoughts for Parents||167|
|Appendix||Resources for Parents||179|
Posted April 14, 2006
What an informative look at the way media messages shape our self-images, relationships and spending patterns. From the descriptive opening pages offering a bird¿s eye view of a teenager¿s prom preparations to a toddler¿s favorite birthday gifts, readers are lured into a story of the effect of mass consumerism on modern day families. Startling statistics, real life examples, and an easy to read format make this book a perfect conversation starter for parents, teachers, community leaders and marketers. The format includes stories, sidebars, bulleted lists and numerous topic headings within each chapter making it easy to read during stolen moments throughout the day. The authors address marketing tactics that influence toddlers, adolescents, tweens and teens (Note: The same strategies are often used to persuade adult consumers as well.) Topics include sex, violence, alcohol, pornography, video games, music and magazines. The resources section offers additional sources of help and information. Review by JoAnna Carey, Rat Race Relaxer: Your Potential & The Maze of LifeWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 14, 2005
Highly recommended for parents of children of all ages. This is a provocative and helpful book. Parents who aren't yet concerned about how their kids are being brainwashed by the media will be after they read the book concerned parents will find great and useful tips for dealing with their children after they've been exposed to any number of marketing schemes. The book identifies specific marketing strategies aimed at different age groups from baby to teenager, then gives advice on counteracting these strategies. Parents will want to pass this valuable book on to their friends.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.