- Shopping Bag ( 0 items )
This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and ...
This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too!
Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits.
The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.
|Chapter 1||Why Customer Loyalty?||13|
|Chapter 2||The Story of Customer Loyalty||35|
|Chapter 3||People Do Business With People||49|
|Chapter 5||Value and Assurance||93|
|Chapter 6||Effective Communication||117|
|Chapter 8||How We Do It||161|
|Chapter 9||Empowerment and Accomplishment||185|
|A Final Word||205|
|About the Author||219|