Why Engineers Need to Grow a Long Tail

by Bill Hammack

Overview

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.

Product Details

BN ID:	2940013557499
Publisher:	Articulate Noise Books
Publication date:	08/26/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	54
File size:	642 KB

About the Author

Make magazine called Bill a “brilliant science-and-technology documentarian”, whose “videos should be held up as models of how to present complex technical information visually.” Wired called them “dazzling.” His work has been recognized by an extraordinarily broad range of scientific, engineering, and journalistic professional societies. From journalists he has won the trifecta of the top science and engineering journalism awards: The National Association of Science Writer's coveted Science in Society Award; the American Chemical Society's Grady-Stack Medal, and the American Institute of Physics' Science Writing Award—all typically given to journalists. From his engineering peers he's been recognized with the asme's Church Medal, ieee's Distinguished Literary Contributions Award, asee's President's Medal, and the aiche's Service to Society Award. He is a Professor of Chemical & Biomolecular Engineering at the University of Illinois - Urbana.