Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi
     
 

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture

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Overview

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Product Details

ISBN-13:
9780742555457
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
09/21/2007
Series:
R&L Series in Mass Communication Series
Edition description:
New Edition
Pages:
220
Product dimensions:
6.05(w) x 9.11(h) x 0.57(d)

Table of Contents

Chapter 1 Preface Chapter 2 1 What Is Advertising? Chapter 3 2 General Techniques and Strategies Chapter 4 3 Brand Names Chapter 5 4 Logos Chapter 6 5 Language-Based Techniques Chapter 7 6 Art Chapter 8 7 The Meanings of Ads Chapter 9 8 Marketing Chapter 10 9 Advertising and Society Chapter 11 Glossary Chapter 12 References Chapter 13 Further Reading Chapter 14 Online Resources

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