Why People Buy / Edition 1

Why People Buy / Edition 1

by John O'Shaughnessy
     
 

ISBN-10: 0195040872

ISBN-13: 9780195040876

Pub. Date: 12/21/1989

Publisher: Oxford University Press, USA

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains

Overview

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

Product Details

ISBN-13:
9780195040876
Publisher:
Oxford University Press, USA
Publication date:
12/21/1989
Edition description:
Reprint
Pages:
208
Product dimensions:
8.00(w) x 5.31(h) x 0.45(d)

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