Why Poverty Hurts Every One of Us [NOOK Book]

Overview

This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.

Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life.

We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in ...

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Why Poverty Hurts Every One of Us

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Overview

This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.

Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life.

We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in childbirth; the millions who have tuberculosis, malaria, or HIV/AIDS. But what is the impact on the rest of us--the nonpoor? We suggest it is enormous.

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Product Details

  • ISBN-13: 9780132475709
  • Publisher: Pearson Education
  • Publication date: 11/16/2009
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 10
  • File size: 449 KB

Meet the Author

Philip Kotler is S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. His books include Marketing Management, Twelfth Edition, the world’s leading marketing textbook for MBAs; as well as Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing, Social Marketing, Corporate Social Responsibility, and several other books. Kotler has consulted for IBM, Bank of America, Merck, General Electric, Honeywell, and many other leading companies. Nancy R. Lee, President of Social Marketing Services, Inc., has more than 25 years of practical marketing experience in private, nonprofit, and public sectors. An adjunct faculty member at the University of Washington and Seattle University, she teaches social marketing, marketing in the public sector, and marketing for nonprofit organizations.
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