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From the Publisher"A terrific introduction to the emerging science of behavioral finance." — Money magazine
"Great stuff. Fresh and helpful." — BusinessWeek
"This very helpful book is aimed at the novice and the expert, and you come away from it somewhat chastened by your own financial mistakes, but hopeful that you might learn a thing or two about holding onto your hard-earned cash. The authors don't offer simplistic solutions, but hard facts and sound advice."
—Robert J. Hughes, SmartMoney