Why the Bottom Line ISN'T!: How to Build Value through People and Organization

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Why the Bottom Line Isn't! began when the authors asked a simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than just earnings -- it's about building long-term value through assets not accounted for on a company's financial statements, such as leadership, brand, corporate culture, and ability ...
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Overview

Why the Bottom Line Isn't! began when the authors asked a simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than just earnings -- it's about building long-term value through assets not accounted for on a company's financial statements, such as leadership, brand, corporate culture, and ability to attract talent. The authors use real-world examples from various industries to show how intangibles drive market value; even more, they provide the tools to make it happen in your company. Based on research drawn from a number of disciplines, including human resources, finance, IT, and leadership, this book offers ideas and actions that leaders at any level, in any function, can use to protect and increase their organization's overall value. Each chapter presents an intangible asset as a concept, then provides examples and tools that help leaders deliver and communicate the value of each to shareholders, investors, regulators, customers, and employees.

Today's successful leaders must understand the new role that intangibles play in company valuations and see their own roles from a larger perspective if they are to join the new breed of leaders -- those who can consistently build value within the company. Why the Bottom Line Isn't! will show you how to take that next step and start improving your organization now. But business leaders aren't the only people who can benefit from the tools and techniques included in this book. These ideas can be easily translated to all types of organizations -- from churches, to schools, to government agencies. No matter what kind of organization you operate, remarkable things happen when you build value through intangible assets. Employees will be more committed, customers and investors more satisfied, confident, and numerous. For those who want to impact the long-term value of their organizations, Why the Bottom Line Isn't! is a clear and solid guide.

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Product Details

  • ISBN-13: 9780471445104
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/18/2003
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.22 (w) x 9.48 (h) x 1.08 (d)

Table of Contents

1 Tangling with Intangibles: Knowing the New Game 1
2 Do or Die: Anteing Up the Table Stakes 22
3 Growth: Setting Your Own Odds 37
4 Writing the Playbook: Matching Strategy to Skill 62
5 Boot Camp: Building Your Talent Base 78
6 Shared Mindset: Creating Unity from the Outside In 101
7 Speed: First Beats Best 123
8 Learning: Changing the Game 147
9 Accountability: Making Teamwork Work 171
10 Collaboration: It Takes More Than Two to Intangible 200
11 Leadership Brand: Captains Everywhere 226
12 Tangible Intangibles: Winning the Game 250
Notes 266
Index 283
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 19, 2004

    A Good Read!

    Authors Dave Ulrich and Norm Smallwood use a bottom-line approach to assess various business intangibles that build actual value, such as a vision of future growth and improved capabilities. They present the keys to creating value by mustering intangible assets in a well-organized, highly structured way. Unfortunately, the intangible factors and the growth steps they discuss are well-traveled territory. But while other books may describe how to develop these ¿soft¿ qualities in a more intriguing or more original way, this volume handily dissects, quantifies and explains them step by step. Here, the vague is made concrete. Even a bean counter could understand the bottom line value of innovation, improved internal systems and enhanced organizational culture with this explanation. We recommend it to those who want to invest in intangible assets in a tangible setting, for very tangible reasons.

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  • Anonymous

    Posted August 24, 2003

    Enjoyed this book

    Investing in building value is a solid strategy. Good book for the open minded leader or aspiring leader.

    Was this review helpful? Yes  No   Report this review
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