Why Viewers Watch: A Reappraisal of Television's Effects

Why Viewers Watch: A Reappraisal of Television's Effects

by Jib Fowles
     
 

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a 'grandly therapeutic force' - a tension-reliever of great benefit to viewers. He

Overview

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a 'grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Product Details

ISBN-13:
9780803940765
Publisher:
SAGE Publications
Publication date:
01/14/1992
Pages:
284

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