- Shopping Bag ( 0 items )
From the Publisher"At last, here is a book that gives this underrated skill the respect it deserves."
— The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"
— Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."
— Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter."
— Michael Gould, CEO, Bloomingdale's