Why Women Mean Business / Edition 1

Why Women Mean Business / Edition 1

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by Avivah Wittenberg-Cox
     
 

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ISBN-10: 0470749504

ISBN-13: 2900470749509

Pub. Date: 11/23/2009

Publisher: Wiley

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles

Overview

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Product Details

ISBN-13:
2900470749509
Publisher:
Wiley
Publication date:
11/23/2009
Edition description:
NE
Pages:
390

Table of Contents

Foreword Niall FitzGerald KBE ix

Acknowledgements xi

About the authors xvii

Chapter 1 Womenomics 1

Chapter 2 Most of the talent 35

Chapter 3 Much of the market 79

Chapter 4 Becoming "bilingual", what companies can do 109

Chapter 5 Seven steps to successful implementation 149

Chapter 6 Culture counts, what countries can do 193

Chapter 7 Figuring out females 235

Chapter 8 Tomorrow's talent trends … today, "women friendly" means "people friendly" 281

Chapter 9 Conclusion, from better business to a better world? 311

References and Further Reading 327

Index 341

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Why Women Mean Business 5 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly - giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to "fix them" so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become "gender-bilingual" will find solutions to many 21st-century problems.