Why Women Mean Business / Edition 1

Paperback (Print)
Buy Used
Buy Used from BN.com
$12.94
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (17) from $1.99   
  • New (7) from $9.65   
  • Used (10) from $1.99   

Overview

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

Read More Show Less

Product Details

  • ISBN-13: 9780470749500
  • Publisher: Wiley
  • Publication date: 11/23/2009
  • Edition number: 1
  • Pages: 390
  • Sales rank: 1,284,479
  • Product dimensions: 5.30 (w) x 8.40 (h) x 1.10 (d)

Meet the Author

Avivah Wittenberg-Cox is CEO of 20-First, a leading gender consultancy, Publisher of 20-first.com and a global expert on how businesses can gender balance to get the best out of both halves of the talent pool and both halves of the market. She is also the founder and honorary president of the European Professional Women’s Network, and a certified executive coach. Elle Magazine recognised her as one of the top 40 women leading change. She lives in France with her husband and gender balanced children (a son and a daughter).

Alison Maitland is a journalist and commentator who has been writing about women and business for over a decade. She spent 20 years with the Financial Times, latterly as Management Writer. A regular conference speaker and moderator, Alison is a Senior Visiting Fellow at Cass Business School in London and directs The Conference Board’s European Council for Diversity in Business. She lives in the UK with her husband and two daughters.

Read More Show Less

Table of Contents

Foreword by Niall FitzGerald KBE xiii

Preface by Michael Kimmel xv

Acknowledgements xxi

CHAPTER ONE: WOMENOMICS 1

Guarantors of growth 1

The strategic side of the gender divide 6

Opportunity cost 9

Valuing difference 12

Becoming “gender-bilingual” 15

Declining demographics is not destiny 18

21st century forces: weather, women, web 22

CHAPTER TWO: MOST OF THE TALENT 27

The “talent wars” are here 28

Female brainpower 30

Under-used talent 34

The role of business schools 36

Tapping into the pool 39

Recruiting: making women welcome 40

Retaining: structural repairs needed 44

Promoting: return on investment 57

Building better boards 62

Legislating solutions – the controversial quota 65

CHAPTER THREE: MUCH OF THE MARKET 73

Purchasing power – beyond parity 75

Female finances 77

Sex and segmentation 85

The many faces of marketing to women 89

Shut-your-eyes 90

Marginalise 93

Specialise 94

Prioritise 96

CHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO 103

A fresh look at traditional approaches to gender 103

Equal and different 107

Diversity dilemmas 110

Recognise that “best” is biased 113

Surprising sectors 119

A new approach to gender 120

Understand the starting point 120

Personalise the conversation 124

Manage the metaphors – the power of vocabulary and vision 126

The building blocks of bilingualism 130

1 “Getting it”: top management commitment 131

2 Management bilingualism: proactively managing difference 132

3 Empowering women: the knowledge and networks to succeed 133

4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes 134

CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION 141

Key success factors 141

1 Awaken your leadership team 143

2 Define the business case 148

3 Let people express resistance 151

4 Make it a business issue, not a women’s issue 155

5 Make changes before making noise 162

6 Don’t mix up the messages 166

7 Give it a budget, not just volunteers 170

CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO 183

Making bosses and babies 183

Best and worst: surprising results 187

Imperfect deal in America 199

Continents of contrast 206

Public policy pull, private sector push 212

CHAPTER SEVEN: FIGURING OUT FEMALES 223

What companies need to know about women 223

Discomfort with “politics” 225

The conversations that matter 236

Careers are not straight lines 238

Phase 1: ambition 242

Phase 2: culture shock 244

Phase 3: self-affirmation 252

The lure of entrepreneurship 256

Alternative views of “power” 258

Sex, success and the media 259

Change agents on their own terms 264

CHAPTER EIGHT: TOMORROW’S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY” MEANS “PEOPLE-FRIENDLY” 271

New models of work 273

Fathers count too 277

Technology as enabler 280

The value of “grey” brainpower 285

Making the most of the “Me” generation 291

The future is already here 296

CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? 301

New voices, new choices 302

New measures of success 306

A challenge for business 309

Index 317

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted August 25, 2009

    more from this reviewer

    Insightful look at women and the global economy

    Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly - giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to "fix them" so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become "gender-bilingual" will find solutions to many 21st-century problems.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)