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Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
Foreword by Niall FitzGerald KBE.
About the authors.
Chapter One: Womenomics.
Chapter Two: Most of the talent.
Chapter Three: Much of the market.
Chapter Four: Becoming "bilingual", what companies can do.
Chapter Five: Seven steps to successful implementation.
Chapter Six: Culture counts, what countries can do.
Chapter Seven: Figuring out females.
Chapter Eight: Tomorrow’s talent trends . . . today, "women friendly" means "people friendly".
Chapter Nine: Conclusion, from better business to a better world?
References and Further Reading.
Posted August 25, 2009
Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly - giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to "fix them" so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become "gender-bilingual" will find solutions to many 21st-century problems.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.