Why Your Company Must Have a Design Culture

Why Your Company Must Have a Design Culture

by Robert Brunner, Stewart Emery, Russ Hall
     
 

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over

Overview

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!

 

The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.

Product Details

ISBN-13:
9780132144254
Publisher:
Pearson Education
Publication date:
10/16/2009
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
11
File size:
376 KB

Meet the Author

Robert Brunner founded Apple’s legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner’s product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University. Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don’t Have to Rehearse to Be Yourself and The Owner’s Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary “Priceless” campaign.

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