Wikinomics: How Mass Collaboration Changes Everything

Overview

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness ...

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Wikinomics: How Mass Collaboration Changes Everything

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Overview

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:

—Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

—Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

—Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

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Editorial Reviews

From the Publisher
"Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing…. Sklar provides an engaging reading that will make listeners excited." —-AudioFile
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Product Details

  • ISBN-13: 9781400104154
  • Publisher: Tantor Media, Inc.
  • Publication date: 4/1/2007
  • Format: CD
  • Edition description: Unabridged CD
  • Product dimensions: 6.40 (w) x 5.30 (h) x 1.10 (d)

Meet the Author

Anthony D. Williams is a research director at New Paradigm, a think tank and strategy consulting company.

Alan Sklar is the winner of several AudioFile Earphones Awards and a multiple finalist for the APA's prestigious Audie Award. Named a Best Voice of 2009 by AudioFile magazine, his work has twice earned him a Booklist Editors' Choice Award, a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine.

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Table of Contents

Subtitles 5

1 Wikinomics 7

2 The Perfect Storm 34

3 The Peer Pioneers 65

4 Ideagoras 97

5 The Prosumers 124

6 The New Alexandrians 151

7 Platforms for Participation 183

8 The Global Plant Floor 213

9 The Wiki Workplace 239

10 Collaborative Minds 268

11 Enterprise 2.0 288

Acknowledgments 317

Notes 321

Index 341

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Sort by: Showing all of 6 Customer Reviews
  • Posted February 15, 2012

    on the grid

    The world has increasingly become a much smaller place. The internet and information age has merged the whole world onto one plane as Friedman writes about as he describes in living in a “flat world”.
    Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams delve into this question of an open source world in their book. What is interesting about reading this work that was published in 2006, how the issues identified have only magnified.
    I also find it striking that within that short period My Space was the social media boom and now Facebook dominates, which some predict has a valuation of 100 billion dollars.
    This book weaves concepts that will enable the reader to better understand the importance of collaboration in the new global information based society.

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  • Anonymous

    Posted April 18, 2011

    Informative, but difficult to read

    For my book posting I read Wikinomics by Don Tapscott and Anthony Williams. This book was challenging for me to read because it is not my normal type of book and the writing style of the author makes it difficult to sit down and read a lot of it at once, but I did find it very informative. This book came out in 2006 right around the time where we were starting to expand our world into more of a virtual era, and Wikinomics talks about how to be a successful business in this era you need to start expanding in a different way, or else you are going to end up with the same business as someone else and eventually fail. By advancing and doing these new innovative things within a business, you have a better chance of success. I am an up and coming teacher, and can apply this to education because some schools are cutting out Friday classes and moving towards online instruction. Already in college, I have had multiple online classes, so I have experienced this first-hand. The web is moving from just something you can view to something with collaboration and where you can talk to other people.

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  • Posted January 31, 2011

    more from this reviewer

    The future of economics

    That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. However, it is not immediately clear to everyone what are the forces that are driving this change and what sorts of effects it may have. This book tries to answer these and many other questions in the realm of how the latest advances in various information tools are enabling the radical shift in collaborative production. It is a very readable book aimed at the general audience. The fact that it doesn't delve too deeply into the technical details (like the "Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More") may be a plus, as this way it may be more suitable to appeal to the wider readership base. Overall, it is an interesting read if you are not familiar with the general trends in open and collaborative economy.

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  • Anonymous

    Posted January 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 29, 2010

    No text was provided for this review.

  • Anonymous

    Posted November 12, 2011

    No text was provided for this review.

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