Wikinomics: How Mass Collaboration Changes Everythingby Don Tapscott, Anthony D. Williams
"Translated into more than twenty languages and named one of the best business books of 2007 by reviewers around the world, Wikinomics has become essential reading for businesspeople everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but also at traditional companies that have embraced technology to breathe… See more details below
"Translated into more than twenty languages and named one of the best business books of 2007 by reviewers around the world, Wikinomics has become essential reading for businesspeople everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but also at traditional companies that have embraced technology to breathe new life into their enterprises." Don Tapscott and Anthony Williams reveal the nuances that drive wikinomics and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
- Penguin Publishing Group
- Publication date:
- Edition description:
- Expanded edition
- Product dimensions:
- 6.26(w) x 9.24(h) x 1.25(d)
- Age Range:
- 18 Years
What People are saying about this
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.
Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led.
Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control.
Tony Scott, senior vice president and chief information officer, The Walt Disney Company
A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any managerhelping us chart our way in an increasingly digital world.
Noel Tichy, professor, University of Michigan and author of Cycle of Leadership
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.
Klaus Schwab, founder and executive chairman, World Economic Forum
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging 'creative commons' can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.
John Chambers, president and CEO Cisco Systems
Wikinomics captures and explains the essential nature of the next generation of the Internethow collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.
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