Wikinomics: How Mass Collaboration Changes Everything
368
Wikinomics: How Mass Collaboration Changes Everything
368Paperback
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Overview
Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.
This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
Product Details
| ISBN-13: | 9781591843672 |
|---|---|
| Publisher: | Penguin Publishing Group |
| Publication date: | 09/28/2010 |
| Pages: | 368 |
| Product dimensions: | 5.40(w) x 8.30(h) x 1.00(d) |
| Age Range: | 18 Years |
About the Author
Table of Contents
Preface ix
Introduction 1
Subtitles 5
Wikinomics 7
The Perfect Storm 34
The Peer Pioneers 65
Ideagoras 97
The Prosumers 124
The New Alexandrians 151
Platforms for Participation 183
The Global Plant Floor 213
The Wiki Workplace 239
Collaborative Minds 268
Enterprise 2.0 288
Acknowledgments 317
Notes 321
Index 341
What People are Saying About This
Eric Schmidt, CEO Google
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.
Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led.
Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control.
Tony Scott, senior vice president and chief information officer, The Walt Disney Company
A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager—helping us chart our way in an increasingly digital world.
Noel Tichy, professor, University of Michigan and author of Cycle of Leadership
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.
Klaus Schwab, founder and executive chairman, World Economic Forum
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging 'creative commons' can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.
John Chambers, president and CEO Cisco Systems
Wikinomics captures and explains the essential nature of the next generation of the Internet—how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.
I love this book. Mass collaboration is most disruptive development in business in a long time. Consider Wikinomics your survival kit. (Ross Mayfield, CEO, Socialtext)
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, Professor of Management, Univ. of Southern California)
Wikinomics will help you understand the changes, why they should be good news for businesses, and how to win in this new world. (Gordon Nixon, CEO, Royal Bank of Canada)
I am very willing to proclaim that Wikinomics is undoubtedly the best picture so far of the new world of enterprise, collaboration, innovation, and value creation. This is a breathtaking piece of work.
"Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing…. Sklar provides an engaging reading that will make listeners excited." —-AudioFile
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step - the art and science of mass collaboration where companies open up to the world. It is an important book. (A. G. Lafley, CEO, Procter & Gamble)