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For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
Section 1: Getting Started in E-Business.
1. An Introduction to E-Business.
2. The Law, Ethics, and Consumer Policies.
3. Planning an E-Business.
4. Financing and Launching an E-Business.
5. Accounting and Taxes.
Section 2: Operating an E-Business.
6. Online Revenues and Payments.
7. Products, Inventory, and Fulfillment.
8. Marketing an E-Business.
9. Effectively Using Search Engines.
10. E-Business Customer Service.
Part 3: Creating and Operating a Website.
11. Equipment, Software, and Web Hosting.
12. Successful Web Site Design.
13. Tracking and Analyzing Customer Data.
14. E-Business Security.
Posted June 19, 2008
The authors direct the book at someone contemplating running a business on the web. You have been thinking about starting a new business, or moving an existing one from the real world onto a website. The text deliberately treads lightly on the computer jargon. It is not a book meant for or restricted to a computer programmer. Instead, it clearly goes over the many issues involved in running a website. One of these is the need for shopping cart software, if you are going to be selling a bunch of items. Several possibilities are offered. You can hire a programmer to write custom code. But be warned. This could be $15k or more! Or you can license code from several shopping cart vendors a list of these is given. In general, you should probably pursue the latter, to minimise your initial capital expenditure. Indeed, the general advice offered is to watch your expenses. True for any small business, not just one migrating to the web. Search engine usage is another important topic well discussed by the book. Optimisation tips are proferred. So that when someone goes to a search engine (Google, Yahoo,...) and types in terms related to what you are selling, that your website might come up in the first 2 pages of free ('organic') results. Most users don't look beyond these 2 pages, so you want to be here, and as high up as possible. In addition, you can bid on the paid text ads. But of course that can get pricey. The optimisation advice is correct and should be carefully followed by you. Much cheaper, and it really does help you write good, relevant web pages.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 7, 2008
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