Will Work for Fun: Three Simple Steps for Turning Any Hobby or Interest Into Cash

by Alan R. Bechtold

Overview

Most of us think of work as a doleful daily chore we have no choice but to suffer through until we retire. Or, if we're really lucky, maybe we'll win the lottery. But it doesn't have to be that way! You don't have to wait until retirement to start enjoying life. Work can be rewarding, fulfilling, and even fun. The secret is creating a job that pays you to do what you love to do anyway.

In Will Work for Fun, veteran online marketer Alan Bechtold shows you how to generate real, long-lasting income from your hobbies and interests. No matter what you're into—even if it's just flying kites—Bechtold's proven system presents simple steps you can follow to turn your favorite hobby into a fun and exciting career.

Think about the life of your favorite rock star. Sure, musicians make plenty of money. But, more important than the money is the fact that they make a living doing the thing they love doing most. How great must it feel to get paid doing what you love? You can find out too. You won't necessarily make rock star money doing it, but with the right plan, you can turn your interest or hobby into a moneymaking career that makes work fun.

Even better, you don't need any special skills or expensive resources in order to make it happen. All you need is access to a computer, basic understanding of the Internet, and simple word processing skills. With those three ingredients, Will Work for Fun will help you turn whatever it is you love doing into a profit-generating small business that will earn you money and eventually let you quit your regular job.

Bechtold has made an entire career out of pursuing his interests and following his heart. Follow the proven system in Will Work for Fun and you'll be able to turn fun into income too. Why wait any longer to enjoy life? When you work for fun, it's hardly work at all!

Product Details

ISBN-13:	9780470527719
Publisher:	Wiley
Publication date:	04/01/2009
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	240
File size:	365 KB

About the Author

Alan R. Bechtold is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer—known as "The Wise Old Man of the Internet"—he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.

Table of Contents

Acknowledgments     ix
Foreword   Dr. Joe Vitale     xi
Prologue: "Why Don't They Stop?"     xiii
A Million to One     xiv
What Would You Do?     xvi
We Can All Be Rock Stars     xvii
Introduction: The True Nature of Work     xix
Round-the-Clock Non-Workaholic     xx
Work: A Different View     xxi
A Best-Selling Author's Life-Without Writing a Word     xxiii
Publishers Make the Real Money     xxvii
About the Author     xxix
The Sitcom as Life     1
Why Your Life Never Matches What You See on the Screen-And How Easy It Is to Create a Life That Does     1
Inventorying Your Life Experience     14
Identifying Your Real Passion     17
Where You Are Now-And Why     23
Getting Where You Want to Be-Fast     31
FUN Money Profile: Erik D. Stafford     38
Wrap-Up     40
Which Friend Are You?     43
Jenny Gets Started     44
A Different Definition of Work     46
Rachel, Monica, Chandler, or Ross?     50
What about Phoebe-Or Joey?     52
Discovering the Character You Really Play in Your Life     53
Reinventing the Character You Really Play in Your Life     56
FUN Money Profile: Jorge Arguello     59
Wrap-Up     61
It All Starts with a Book     63
Free Fun Is Great Fun     64
Mail Boxed In     66
Plotting Your New Life     67
Storyboarding Your New Life: It's like Planning a Screenplay-But a Lot Easier     71
Casting Call: Plugging In Your Character     75
Characters Count     78
Be Your Own Nielsen-Finding Out What Your Prospects Want to Buy before You Spend One Minute Developing Anything     80
Planning the Happy Ending     84
FUN Money Profile: Lori Steffen and Jeff Wark     86
Wrap-Up     90
Scripting the Pilot     93
A Small Social Experiment     94
If You Can Write-Great!     95
If You Can't Write or Simply Don't Want to Write-Great!     98
The Key to FUN Money: Think like a Publisher     100
Finding the Right Resources     104
Preselling the Fall Season     119
Selecting the Right Product/Promotional Mix     120
FUN Money Profile: Don Strinz     139
Wrap-Up     143
The "Pitch"      147
Selling Isn't Hard When You're Selling You     147
Setting Your Marketing System Goals     148
You Have to Sell Free, Too     149
How to Create a Marketing Campaign That Will Attract Prospects     150
Mr. Whipple Really Knew His Marketing     151
A Driving Rain-of Prospects, Customers, and Cash     160
An Easy Marketing System for {dollar}200 or Less     160
Virtually Lock Out Any Potential Competitors     166
FUN Money Profile: Randy Charach     168
Wrap-Up     173
The Payday That Never Ends     177
Recycling: It's Not Just for Aluminum Cans     177
How to Repurpose Everything You Do     178
Your Newsletter-The Constant Marketer     180
Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans     182
FUN Money Profile: C. J. Bronstrup     185
Wrap-Up     189
Epilogue     191
FUN Money Profile: Lee and Robin Collins     192
Afterword   Mark Joyner     203
Index     205

What People are Saying About This

From the Publisher

"You simply cannot succeed in a big way unless your work is fun for you. But no one discusses this important topic. At last that's all changed in Alan R. Bechtold's new book. 'Will Work for Fun.' What are the author's qualifications? Perhaps he has enjoyed the longest Internet success, publishing and marketing online for 23 years and averaging more than $1 million in sales per year doing what he loves doing most. Alan reveals three simple steps for turning any hobby or interest into a big cash generating machine for you!" —- Ted Nicholas, author Billion Dollar Marketing Secrets