Table of Contents
Acknowledgments ix
Foreword Dr. Joe Vitale xi
Prologue “Why Don’t They Stop?” xiii
A Million to One xiv
What Would You Do? xvi
We Can All Be Rock Stars xvii
Introduction The True Nature of Work xix
Round-the-Clock Non-Workaholic xx
Work: A Different View xxi
A Best-Selling Author’s Life—Without Writing a Word xxiii
Publishers Make the Real Money xxvii
About the Author xxix
CHAPTER 1 The Sitcom as Life 1
Why Your Life Never Matches What You See on the Screen—And How Easy It Is to Create a Life That Does 1
Inventorying Your Life Experience 14
Identifying Your Real Passion 17
Where You Are Now—And Why 23
Getting Where You Want to Be—Fast 31
FUN Money Profile: Erik D. Stafford 38
Wrap-Up 40
CHAPTER 2 Which Friend Are You? 43
Jenny Gets Started 44
A Different Definition of Work 46
Rachel, Monica, Chandler, or Ross? 50
What about Phoebe—Or Joey? 52
Discovering the Character You Really Play in Your Life 53
Reinventing the Character You Really Play in Your Life 56
FUN Money Profile: Jorge Arguello 59
Wrap-Up 61
CHAPTER 3 It All Starts with a Book 63
Free Fun Is Great Fun 64
Mail Boxed In 66
Plotting Your New Life 67
Storyboarding Your New Life: It’s like Planning a Screenplay—But a Lot Easier 71
Casting Call: Plugging In Your Character 75
Characters Count 78
Be Your Own Nielsen—Finding Out What Your Prospects Want to Buy before You Spend One Minute
Developing Anything 80
Planning the Happy Ending 84
FUN Money Profile: Lori Steffen and Jeff Wark 86
Wrap-Up 90
CHAPTER 4 Scripting the Pilot 93
A Small Social Experiment 94
If You Can Write—Great! 95
If You Can’t Write or Simply Don’t Want to Write—Great! 98
The Key to FUN Money: Think like a Publisher 100
Finding the Right Resources 104
Preselling the Fall Season 119
Selecting the Right Product/Promotional Mix 120
FUN Money Profile: Don Strinz 139
Wrap-Up 143
CHAPTER 5 The “Pitch” 147
Selling Isn’t Hard When You’re Selling You 147
Setting Your Marketing System Goals 148
You Have to Sell Free, Too 149
How to Create a Marketing Campaign That Will Attract Prospects 150
Mr. Whipple Really Knew His Marketing 151
A Driving Rain—of Prospects, Customers, and Cash 160
An Easy Marketing System for $200 or Less 160
Virtually Lock Out Any Potential Competitors 166
FUN Money Profile: Randy Charach 168
Wrap-Up 173
CHAPTER 6 The Payday That Never Ends 177
Recycling: It’s Not Just for Aluminum Cans 177
How to Repurpose Everything You Do 178
Your Newsletter—The Constant Marketer 180
Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans 182
FUN Money Profile: C. J. Bronstrup 185
Wrap-Up 189
Epilogue 191
FUN Money Profile: Lee and Robin Collins 192
Afterword Mark Joyner 203
Index 205
