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Posted October 13, 2011
Anyone in this modern age who has watched an award show or picked up a pop culture publication can wonder how these beautiful people always seem to have the right clothes and look.
Thanks to Susan Ashbrook, they can now cash in on their celebrity by getting products for free or at least borrow them for a night on the town. For the last twenty years, Susan Ashbrook has been involved in celebrity product placement.
It does make sense to do so. It may take fifty thousand dollars to put a full page ad in the People Magazine but less than that if a celebrity is wearing a particular product and their smiling mug is plastered on the glossy pages.
In a step by step approach, Ashbrook does a marvelous jobs of the dos and don't of this public relations industry. She shares her good stories when a photograph. Kim Basinger in Escada dress after her 1998 Oscar win made all the right publication. She also warns of celebrities not returning products or worse yet not wearing them as promised.
This book takes you behind the Hollywood glimmer and gives you a behind the screen tour of the magic of Hollywood.