School Library Journal - School Library JournalGr 1-2-Each title covers the life of a person who was successful in starting a business. Cohen founded Ben & Jerry's with his friend Jerry Greenfield. The story of the company's growth includes interesting and colorful photographs. Although most of them appropriately depict the text, a few do not or seem irrelevant. A picture of hands working on a clay pot is accompanied by text explaining that Cohen enjoyed making clay pots. Are the hands in the photo his? William Wrigley, Jr. began his business career by selling soap and gave free baking powder away as a promotion. A photo shows a woman holding a can of baking powder and is labeled, "William started selling baking powder." Cander sold furs as a young boy. A photograph of pelts hanging outside a store faces a page showing the subject when he was very young. How did such a young person obtain and sell fur pelts? All three texts present interesting information about these business pioneers, but the lack of clarity makes them of limited use.-Rebecca Sheridan, Easttown Library & Information Center, Berwyn, PA Copyright 2005 Reed Business Information.
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