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"I generally avoid temptation unless I can't resist it." Mae West's unapologetic admission strikes a chord in most of us: We think of willpower most frequently in moments of weakness. That troubling perception might be changed by the findings of research psychologist Roy Baumeister. While studying our often-deficient self-control, this esteemed Florida State social psychologist discovered that willpower is fueled by glucose and that it can be strengthened by taking decisive measures. To prove that point, Baumeister and his coauthor, New York Times science writer John Tierney, show how people in numerous fields have improved their self-control by applying principles that can now be proven to be scientifically sound.