Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

( 53 )

Overview

The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ...

See more details below
Hardcover
$16.85
BN.com price
(Save 35%)$25.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (72) from $1.99   
  • New (11) from $4.70   
  • Used (61) from $1.99   
Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.99
BN.com price

Overview

The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ability to connect with others and create an enduring chemistry; and 10 other universal attributes of winners.

Do You Have What It Takes To Win?

Do You Know The Words That Work? Find Out More Inside.

Read More Show Less

Editorial Reviews

Library Journal
Luntz, a controversial political pollster, interviewed a fascinating list of "winners" such as Larry Bird, Rich DeVos, and Arnold Schwarzenegger to illustrate his "Luntz Lessons" about winning. Unfortunately the fruit of these interviews is sprinkled throughout the text; it would have been much more useful and engaging to see the interviews intact. List-based self-help books (this one has 13 attributes of winners and nine P's of winning) have the unenviable task of repackaging common sense. What sets them apart is theme and personality. Here Luntz leans primarily on personality, but his tone is so colloquial that it undermines his authority. Also, at various points the text loses focus on strategies for winning in business as Luntz instead opines that Google is creepy and Steve Jobs is a demigod, among other non sequiturs. VERDICT This guide fails to rise above the extant mass of motivational books. But fans of Luntz's previous best seller, Words That Work, or his Fox News appearances may be drawn to it.—Robert Perret, Univ. of Idaho Lib., Moscow
Read More Show Less

Product Details

  • ISBN-13: 9781401323998
  • Publisher: Hyperion
  • Publication date: 3/1/2011
  • Pages: 320
  • Sales rank: 170,268
  • Product dimensions: 6.20 (w) x 9.40 (h) x 1.10 (d)

Meet the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

Read More Show Less

Table of Contents

Acknowledgments ix

1 What Is A Winner?: The 15 Attributes of Winners 1

2 The Nine P'S Of Winning: What it takes to get to the top 13

3 People-Centeredness: Humanizing your Approach 31

4 Paradigm Breaking: The values of being first 65

5 Prioritization: Creating confidence one step at a time 101

6 Perfection: Why great is not good enough 131

7 Partnership: Creating alignment in words and actions 155

8 Passion: The power of intensity 177

9 Persuasion: Building reputation and earning trust in politics and business 203

10 Persistence: Learning from failure 239

11 Conclusion: Principled Action: Winning the right way 265

Notes 289

Index 293

Read More Show Less

Customer Reviews

Average Rating 3.5
( 53 )
Rating Distribution

5 Star

(21)

4 Star

(13)

3 Star

(5)

2 Star

(5)

1 Star

(9)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
See All Sort by: Showing 1 – 20 of 53 Customer Reviews
  • Anonymous

    Posted February 27, 2011

    This book is a winner, and has great practical applications

    I've read the other two books by Luntz, and this one is the best. WIN has more specific language tips than the other two combined. I started highlighting the points that matter and I had to stop 10 pages in because they all matter. Every chapter has a "words that work" list, and while a few are obvious, there are at least half a dozen in every chapter that I will add to my day-to-day vocabulary.

    Here's one great example: I always wanted to know whether "truth," "honesty" or "integrity" was more important. They all mean the same thing, but one of them matters more to more people. The answer: integrity, and WIN tells you why. There are dozens more examples just like this. This book is a winner

    6 out of 7 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 27, 2011

    Luntz brings out the best in his subjects

    Look at the people interviewed for this book: Mike Bloomberg, Steve Wynn, Fred Smith, Rupert Murdoch, Mort Zuckerman, Arnold Schwarzenegger, Larry Bird, Jimmy Connors, Lou Holtz, Richard Dreyfus, Don Imus, Mary Hart, and more than a dozen of the Fortune 400 most successful people in America. It's an incredible list of incredible people.

    I know other readers may like the language part, but I really liked learning what attributes are most important to the most successful people in business, politics, sports and media. And instead of paraphrasing, Luntz quotes them word for word, so I get to read it in their language, not cleansed or summarized. My only doubt: did Luntz quote Imus exactly or did he clean it up a bit? I wonder.

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 5, 2011

    A Must-Read for those that must "Connect" with others!

    Dr. Luntz's book, WIN, is a must-read for everyone looking to understand and connect better with the people in their lives. It is written in a "plain-english" style that is easily accessible and immediately applicable.

    This is one of the most enjoyable business/relationship books I've read for quite some time. Chock full of real-life examples and advice, it will be required reading for my business team going forward.

    It is the Think and Grow Rich of this decade. Bravo, Dr. Luntz.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 27, 2011

    Very useful

    I've got to admit it: this book is really helpful. The 20 or so "Lessons" boxes are really helpful. Luntz tells you not just what words matter but he then tells you how to apply them. The book even gives you the clues whether talking to someone will make any difference or not. It's a step-by-step "personalized approach" (one of his key phrases) how to communicate, only it's a lot more interesting and readable than a textbook.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted August 25, 2011

    more from this reviewer

    Practical guide featuring the nine principles of winning with numerous real-life examples

    To learn how winners win, ask them. Political consultant and Fox News analyst Frank I. Luntz interviewed extraordinary winners, including many leaders from Forbes 400 and Fortune 500 companies. Luntz distills his discoveries down to nine basic principles that he calls "nine Ps of winning." The politicians who hire Luntz's consulting company, The Word Doctors, consider him a master propagandist. In his own words, "It's not what you say, it's what people hear." Luntz is a proven communicator, and getAbstract finds that his nine rules for winners can help businesspeople plan their communications to emerge victorious in today's marketplace.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 12, 2011

    Excellent book. I loved it.

    I've learned to communicate better.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 2, 2011

    Great guide to the art of effective communication

    After seeing the author on TV discussing this book, I picked up a copy at my local Barnes and Noble. I was impressed with the clarity with which he can explain what works and what doesn't. The book focuses on specific principles of both communication and leadership, and uses examples of successful people to illustrate his points. It is written with a light and personal style that makes it easy to read, which is a further example of effective communication - he uses his own techniques in telling his own story, something many specialists forget to do. His approach is straightforward, and his lessons are enlightening. Definitely worth reading.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 8, 2012

    Great Business Book

    Very interesting, accessable, full of useful lists of words and phrases and how to use them to be more effective. I have read it twice cover to cover, and will surely use it often.

    I highlighted things in the book that I thought were important, and I was highlighting like crazy! I will be using this to construct more effective and persuasive conversations and presentations. I am going to use this book as a reference tool, so I ordered it in print. Nothing beats a real book for ones you want to write in the margins, highlight and use again and again.

    As far as an ebook though, very impressed. I am sick of reading ebooks with spelling errors, weird cutt offs at the end of the margins, repeated phrases, and overall bad editing. This book didn't have ANY of that, which was refreshing. KUNTZ said he was a perfectionist in the book, and it showed in the editing.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 6, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 22, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 9, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 7, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 7, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 13, 2011

    No text was provided for this review.

See All Sort by: Showing 1 – 20 of 53 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)