Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

3.6 53
by Frank I. Luntz
     
 

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The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ability to connect with others and create an enduring chemistry; and 10 other universal

Overview

The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ability to connect with others and create an enduring chemistry; and 10 other universal attributes of winners.

Do You Have What It Takes To Win?

Do You Know The Words That Work? Find Out More Inside.

Editorial Reviews

Library Journal
Luntz, a controversial political pollster, interviewed a fascinating list of "winners" such as Larry Bird, Rich DeVos, and Arnold Schwarzenegger to illustrate his "Luntz Lessons" about winning. Unfortunately the fruit of these interviews is sprinkled throughout the text; it would have been much more useful and engaging to see the interviews intact. List-based self-help books (this one has 13 attributes of winners and nine P's of winning) have the unenviable task of repackaging common sense. What sets them apart is theme and personality. Here Luntz leans primarily on personality, but his tone is so colloquial that it undermines his authority. Also, at various points the text loses focus on strategies for winning in business as Luntz instead opines that Google is creepy and Steve Jobs is a demigod, among other non sequiturs. VERDICT This guide fails to rise above the extant mass of motivational books. But fans of Luntz's previous best seller, Words That Work, or his Fox News appearances may be drawn to it.—Robert Perret, Univ. of Idaho Lib., Moscow

Product Details

ISBN-13:
9781401323998
Publisher:
Hachette Books
Publication date:
03/01/2011
Pages:
320
Sales rank:
322,867
Product dimensions:
6.20(w) x 9.40(h) x 1.10(d)
Age Range:
18 Years

Meet the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

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Win 3.6 out of 5 based on 0 ratings. 53 reviews.
Anonymous More than 1 year ago
Look at the people interviewed for this book: Mike Bloomberg, Steve Wynn, Fred Smith, Rupert Murdoch, Mort Zuckerman, Arnold Schwarzenegger, Larry Bird, Jimmy Connors, Lou Holtz, Richard Dreyfus, Don Imus, Mary Hart, and more than a dozen of the Fortune 400 most successful people in America. It's an incredible list of incredible people. I know other readers may like the language part, but I really liked learning what attributes are most important to the most successful people in business, politics, sports and media. And instead of paraphrasing, Luntz quotes them word for word, so I get to read it in their language, not cleansed or summarized. My only doubt: did Luntz quote Imus exactly or did he clean it up a bit? I wonder.
Anonymous More than 1 year ago
I've read the other two books by Luntz, and this one is the best. WIN has more specific language tips than the other two combined. I started highlighting the points that matter and I had to stop 10 pages in because they all matter. Every chapter has a "words that work" list, and while a few are obvious, there are at least half a dozen in every chapter that I will add to my day-to-day vocabulary. Here's one great example: I always wanted to know whether "truth," "honesty" or "integrity" was more important. They all mean the same thing, but one of them matters more to more people. The answer: integrity, and WIN tells you why. There are dozens more examples just like this. This book is a winner
skf-ltd More than 1 year ago
Dr. Luntz's book, WIN, is a must-read for everyone looking to understand and connect better with the people in their lives. It is written in a "plain-english" style that is easily accessible and immediately applicable. This is one of the most enjoyable business/relationship books I've read for quite some time. Chock full of real-life examples and advice, it will be required reading for my business team going forward. It is the Think and Grow Rich of this decade. Bravo, Dr. Luntz.
Anonymous More than 1 year ago
I've got to admit it: this book is really helpful. The 20 or so "Lessons" boxes are really helpful. Luntz tells you not just what words matter but he then tells you how to apply them. The book even gives you the clues whether talking to someone will make any difference or not. It's a step-by-step "personalized approach" (one of his key phrases) how to communicate, only it's a lot more interesting and readable than a textbook.
RolfDobelli More than 1 year ago
To learn how winners win, ask them. Political consultant and Fox News analyst Frank I. Luntz interviewed extraordinary winners, including many leaders from Forbes 400 and Fortune 500 companies. Luntz distills his discoveries down to nine basic principles that he calls "nine Ps of winning." The politicians who hire Luntz's consulting company, The Word Doctors, consider him a master propagandist. In his own words, "It's not what you say, it's what people hear." Luntz is a proven communicator, and getAbstract finds that his nine rules for winners can help businesspeople plan their communications to emerge victorious in today's marketplace.
Another_Steve More than 1 year ago
After seeing the author on TV discussing this book, I picked up a copy at my local Barnes and Noble. I was impressed with the clarity with which he can explain what works and what doesn't. The book focuses on specific principles of both communication and leadership, and uses examples of successful people to illustrate his points. It is written with a light and personal style that makes it easy to read, which is a further example of effective communication - he uses his own techniques in telling his own story, something many specialists forget to do. His approach is straightforward, and his lessons are enlightening. Definitely worth reading.
Anonymous More than 1 year ago
Very interesting, accessable, full of useful lists of words and phrases and how to use them to be more effective. I have read it twice cover to cover, and will surely use it often. I highlighted things in the book that I thought were important, and I was highlighting like crazy! I will be using this to construct more effective and persuasive conversations and presentations. I am going to use this book as a reference tool, so I ordered it in print. Nothing beats a real book for ones you want to write in the margins, highlight and use again and again. As far as an ebook though, very impressed. I am sick of reading ebooks with spelling errors, weird cutt offs at the end of the margins, repeated phrases, and overall bad editing. This book didn't have ANY of that, which was refreshing. KUNTZ said he was a perfectionist in the book, and it showed in the editing.
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