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From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories—in their own words—and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.
Acknowledgments ix
1 What Is A Winner?: The 15 Attributes of Winners 1
2 The Nine P'S Of Winning: What it takes to get to the top 13
3 People-Centeredness: Humanizing your Approach 31
4 Paradigm Breaking: The values of being first 65
5 Prioritization: Creating confidence one step at a time 101
6 Perfection: Why great is not good enough 131
7 Partnership: Creating alignment in words and actions 155
8 Passion: The power of intensity 177
9 Persuasion: Building reputation and earning trust in politics and business 203
10 Persistence: Learning from failure 239
11 Conclusion: Principled Action: Winning the right way 265
Notes 289
Index 293
skf-ltd
Posted May 5, 2011
Dr. Luntz's book, WIN, is a must-read for everyone looking to understand and connect better with the people in their lives. It is written in a "plain-english" style that is easily accessible and immediately applicable.
This is one of the most enjoyable business/relationship books I've read for quite some time. Chock full of real-life examples and advice, it will be required reading for my business team going forward.
It is the Think and Grow Rich of this decade. Bravo, Dr. Luntz.
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Posted May 12, 2011
I've learned to communicate better.
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Overview
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories—in their own words—and demonstrates how their style of ...