Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

by Frank Luntz

Overview

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories—in their own words—and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.

Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.

Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.

THE DEFINITION OF WINNING

• The ability to grasp the human dimension of every situation
• The ability to know what questions to ask and when to ask them
• The ability to see the challenge, and the solution, from every angle
• The ability to communicate their vision passionately and persuasively
• The ability to connect with others and create an enduring chemistry
• and 10 other universal attributes of winners.

Product Details

ISBN-13:	9781401323998
Publisher:	Hachette Books
Publication date:	03/01/2011
Pages:	320
Product dimensions:	6.20(w) x 9.40(h) x 1.10(d)
Age Range:	18 Years

About the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

Table of Contents

Acknowledgments ix

1 What Is A Winner?: The 15 Attributes of Winners 1

2 The Nine P'S Of Winning: What it takes to get to the top 13

3 People-Centeredness: Humanizing your Approach 31

4 Paradigm Breaking: The values of being first 65

5 Prioritization: Creating confidence one step at a time 101

6 Perfection: Why great is not good enough 131

7 Partnership: Creating alignment in words and actions 155

8 Passion: The power of intensity 177

9 Persuasion: Building reputation and earning trust in politics and business 203

10 Persistence: Learning from failure 239

11 Conclusion: Principled Action: Winning the right way 265

Notes 289

Index 293

Editorial Reviews

Luntz, a controversial political pollster, interviewed a fascinating list of "winners" such as Larry Bird, Rich DeVos, and Arnold Schwarzenegger to illustrate his "Luntz Lessons" about winning. Unfortunately the fruit of these interviews is sprinkled throughout the text; it would have been much more useful and engaging to see the interviews intact. List-based self-help books (this one has 13 attributes of winners and nine P's of winning) have the unenviable task of repackaging common sense. What sets them apart is theme and personality. Here Luntz leans primarily on personality, but his tone is so colloquial that it undermines his authority. Also, at various points the text loses focus on strategies for winning in business as Luntz instead opines that Google is creepy and Steve Jobs is a demigod, among other non sequiturs. VERDICT This guide fails to rise above the extant mass of motivational books. But fans of Luntz's previous best seller, Words That Work, or his Fox News appearances may be drawn to it.—Robert Perret, Univ. of Idaho Lib., Moscow

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