Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

3.6 53
by Frank I. Luntz
     
 

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The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ability to connect with others and create an enduring chemistry; and 10 other universal

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Overview

The ability to grasp the human dimension of every situation;

the ability to know what questions to ask and when to ask them;

the ability to see the challenge, and the solution, from every angle;

the ability to communicate their vision passionately and persuasively;

the ability to connect with others and create an enduring chemistry; and 10 other universal attributes of winners.

Do You Have What It Takes To Win?

Do You Know The Words That Work? Find Out More Inside.

Editorial Reviews

Library Journal
Luntz, a controversial political pollster, interviewed a fascinating list of "winners" such as Larry Bird, Rich DeVos, and Arnold Schwarzenegger to illustrate his "Luntz Lessons" about winning. Unfortunately the fruit of these interviews is sprinkled throughout the text; it would have been much more useful and engaging to see the interviews intact. List-based self-help books (this one has 13 attributes of winners and nine P's of winning) have the unenviable task of repackaging common sense. What sets them apart is theme and personality. Here Luntz leans primarily on personality, but his tone is so colloquial that it undermines his authority. Also, at various points the text loses focus on strategies for winning in business as Luntz instead opines that Google is creepy and Steve Jobs is a demigod, among other non sequiturs. VERDICT This guide fails to rise above the extant mass of motivational books. But fans of Luntz's previous best seller, Words That Work, or his Fox News appearances may be drawn to it.—Robert Perret, Univ. of Idaho Lib., Moscow

Product Details

ISBN-13:
9781401323998
Publisher:
Hyperion
Publication date:
03/01/2011
Pages:
320
Sales rank:
266,674
Product dimensions:
6.20(w) x 9.40(h) x 1.10(d)
Age Range:
18 Years

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