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Wine: A Global Business
     

Wine: A Global Business

by Liz Thach (Editor), Tim Matz, Tim Metz (Editor)
 

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Elizabeth "Liz" Thach, Ph.D., is a wine business and management professor at Sonoma State University in Rohert Park, CA. 14 years at the management and executive level within Fortune 500 companies, as well as doing consulting and research in the wine industry.

Tim Matz is President/Managing Director for Jackson Estes Wine International - the corporate division of

Overview

Elizabeth "Liz" Thach, Ph.D., is a wine business and management professor at Sonoma State University in Rohert Park, CA. 14 years at the management and executive level within Fortune 500 companies, as well as doing consulting and research in the wine industry.

Tim Matz is President/Managing Director for Jackson Estes Wine International - the corporate division of Kendall-Jackson wines. Prior o his role, Time was Vice President & general Manager for Imports at Beringer-Blass Wine Estates where he managed all their international wine brands in the US and Canada.

Product Details

ISBN-13:
9780971587021
Publisher:
Miranda Press
Publication date:
07/01/2004
Pages:
244
Product dimensions:
9.90(w) x 7.00(h) x 0.60(d)

What People are Saying About This

Adam M. Strum
Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar.
Editor and Publisher, Wine Enthusiast Magazine
Gina Gallo
This book offers an extensive overview of the global wine business. A must have for any one who is interested in developing successful strategies to compete in the new world wine marketplace.
Wine maker, Gallo of Sonoma
Robert G. Mondavi
Promoting education on wine business principles such as marketing, strategy, finance and social/environmental responsibility is a laudable effort. This book does an excellent job of address these and other wine business issues.
Chairman Emeritus Robert Mondavi Corp:

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