Wine Marketing and Sales / Edition 2

Wine Marketing and Sales / Edition 2

by Liz Thach
     
 

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and

See more details below

Overview

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Product Details

ISBN-13:
9781934259252
Publisher:
Wine Appreciation Guild, Limited
Publication date:
11/12/2010
Edition description:
Second Edition, Second edition
Pages:
400
Sales rank:
640,802
Product dimensions:
10.50(w) x 11.70(h) x 1.15(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >