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Wine Marketing: A Practical Guide
     

Wine Marketing: A Practical Guide

by C. Michael Hall, Richard Mitchell
 

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ISBN-10: 0750654201

ISBN-13: 9780750654203

Pub. Date: 10/22/2007

Publisher: Taylor & Francis

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues

Overview

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation

'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Product Details

ISBN-13:
9780750654203
Publisher:
Taylor & Francis
Publication date:
10/22/2007
Edition description:
New Edition
Pages:
360
Sales rank:
1,121,755
Product dimensions:
6.60(w) x 9.10(h) x 0.90(d)

Table of Contents

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

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