Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
1126173586
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Wine Marketing
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing'section as a means of self-evaluation
'Wine Marketing'systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
82.99
Out Of Stock
5
1
Wine Marketing
376
Wine Marketing
376Paperback(New Edition)
$82.99
Related collections and offers
82.99
Out Of Stock
Product Details
| ISBN-13: | 9780750654203 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 09/24/2007 |
| Edition description: | New Edition |
| Pages: | 376 |
| Product dimensions: | 6.60(w) x 9.10(h) x 0.90(d) |
About the Author
From the B&N Reads Blog