Wine Marketing & Sales: Success Strategies for a Saturated Market
  • Alternative view 1 of Wine Marketing & Sales: Success Strategies for a Saturated Market
  • Alternative view 2 of Wine Marketing & Sales: Success Strategies for a Saturated Market

Wine Marketing & Sales: Success Strategies for a Saturated Market

by Liz Thach, Janeen Olsen, Paul Wagner
     
 

Long overdue, this comprehensive text provides an in-depth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps

Overview

Long overdue, this comprehensive text provides an in-depth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it’s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they’re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.

Product Details

ISBN-13:
9781934259450
Publisher:
Wine Appreciation Guild, Limited
Publication date:
12/28/2009
Pages:
347
Product dimensions:
6.70(w) x 9.80(h) x 0.90(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >