Wine Wars: The Mondavi Affair, Globalization and Terror [NOOK Book]

Overview

This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south of France. At the beginning, everyone seemed to win. The Mondavi group would produce an exceptional wine, the local wine co-operative would benefit from Mondavi's know-how and the region would improve its image as a producer of high-quality wines. The business ...
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Wine Wars: The Mondavi Affair, Globalization and Terror

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Overview

This is a failure story that has been told by the media all over the world. In this book, Olivier Torres, describes Californian-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south of France. At the beginning, everyone seemed to win. The Mondavi group would produce an exceptional wine, the local wine co-operative would benefit from Mondavi's know-how and the region would improve its image as a producer of high-quality wines. The business venture was nevertheless brought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild-boar hunters.

The Mondavi affair illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business. It opens up perspectives for reflection in fields as varied as international management and entrepreneurship, local development and political science.

About the Author:
Olivier Torres is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France

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Product Details

  • ISBN-13: 9780230800472
  • Publisher: Palgrave Macmillan
  • Publication date: 7/3/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Annotated edition
  • File size: 350 KB

Meet the Author

OLIVIER TORRES is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

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Table of Contents

1 Robert Mondavi : the pioneer of the Napa Valley 13
2 Languedoc : the biggest vineyard in the world 46
3 Aime Guibert : the 'Furia Francese' 65
4 Mondavi in Aniane : a promising, but difficult, start 74
5 Things hot up 90
6 Things get political 100
7 After Mondavi, Gerard Depardieu comes to town 112
8 Cultural differences at the heart of the failure 121
Conclusion : the Corporatisme of place, the French Exception Culturelle 138
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