Winner Stays On

Winner Stays On

by Roll Deep
     
 

London-based grime collective Roll Deep appeared to have joined So Solid Crew on the U.K. urban scrapheap after their 2005 album, In at the Deep End could only reach number 50. However, thanks to the successful solo career of their most prominent member, the self-proclaimed Godfather of Grime, See more details below

Overview

London-based grime collective Roll Deep appeared to have joined So Solid Crew on the U.K. urban scrapheap after their 2005 album, In at the Deep End could only reach number 50. However, thanks to the successful solo career of their most prominent member, the self-proclaimed Godfather of Grime, Wiley, they're now enjoying an unlikely commercial comeback. Like former members Dizzee Rascal and Tinchy Stryder's recent material, fourth album Winner Stays On eschews their previously dark hip-hop sound in favor of synth-driven urban pop, packed with female-led choruses and radio-friendly hooks, most notably on their recent number ones "Good Times" and "Green Light." It's a formula which has evidently reaped commercial rewards, but by focusing on a sound so ubiquitous on today's charts, it feels like a step backwards for an outfit responsible for such previous invention. Indeed, despite the array of guest vocalists, from the lesser-known Jodie Connor and Parallel, to tabloid fixtures Alesha Dixon and the Saturdays, the repetitive beats and similar electro production make it hard to differentiate between the likes of "Take Control" and "Morning After." The album is much more convincing, and far more interesting, when tackling a more adventurous sound. "What Do They Know" is joyous ska-pop reminiscent of Kelis' "Trick Me," "The One" is a dubstep-influenced number full of swirling strings and twinkling synths, while "Fall Again" is a gorgeous epic ballad with shades of the Streets' more melancholic output. There are a couple of concessions to their underground beginnings, with the lyrical gymnastics of the dub-bass heavy "Team" and "Out the Blue," which might go some way to appeasing fans who they have may recently alienated. Winner Stays On will undoubtedly continue their stratospheric rise from the ghetto to the mainstream, but despite flashes of ingenuity, it's a strangely formulaic and over-familiar listen.

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Product Details

Release Date:
11/30/2010
Label:
Emi Import
UPC:
5099990934421
catalogNumber:
9093442
Rank:
135408

Related Subjects

Tracks

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Album Credits

Performance Credits

Roll Deep   Primary Artist
Brazen   Vocals
Flow Dan   Vocals
Scratchy   Vocals
Joe Hirst   Bass
maNga   Vocals
Alesha Dixon   Vocals
J2K   Vocals
Sherell McKenzie   Vocals
Eva Simons   Vocals
Carla-Marie   Vocals
Vicky Akintola   Vocals
Jodie Connor   Vocals
Johnny Dunne   Strings,Keyboards
Daniel J. Baker   Drums
Kasa Alexander   Vocals
Joe Birst   Bass
Tania Foster   Vocals
Sirach "Angel" Charles   Vocals

Technical Credits

Wideboys   Producer
Daniel Traynor   Programming,Instrumentation
R. Williams   Composer
Matt Foster   Engineer,Vocal Engineer
Danny Weed   Producer
Scratchy   Producer
Joe Hirst   Producer,Engineer
Joe Dunne   Producer
Toddla T   Producer
D. Joseph   Composer
Jim Sullivan   Producer,Instrumentation
J. Connor   Composer
Ed Craig   Producer,Instrumentation
Simon Helm   Art Direction
Ezra Christian   Management
Fives   Producer,Engineer,Instrumentation
I. Atherly   Composer
Hygrade   Producer
Johnny Dunne   Engineer
Daniel J. Baker   Producer,Executive Producer
Jonathan Monjack   Management
Johnny Dunne Pka DBH   Producer
Greg Hayley   Engineer
Tyrone Rowe-McKenzie   Management
Suge Reid   Management
Matt Waterhouse   Management

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