The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success [NOOK Book]


Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it.

In The Winner’s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the ...

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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

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Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it.

In The Winner’s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential, using:

• Balance: Make emotions work in your favor
• Bounce: Create a failure-resistant brain
• Opportunity Radar: Spot hot prospects previously hidden by problems
• Focus Laser: Lock into what’s important
• Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner’s Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

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Editorial Reviews

From the Publisher
ForeWord This Week, 1/28/10
“An informative read for those who want to better understand their own gray matter.”

Harvard Mental Health Letter, May 2010
“[Drs. Brown and Fenske] have described a set of strategies for remaining mentally sharp even under trying circumstances. In their book, The Winner's Brain: Eight Strategies Great Minds Use to Achieve Success, Drs. Brown and Fenske outline an approach they derive from well-known psychotherapies and discoveries in neuroscience. The strategies they suggest can be applied in the clinic, the classroom, and the workplace.”

Bookviews, May 2010
“A combination science and business approach to enjoying achievement in your life…If you are looking to unlock your own potential, you might want to start by reading this interesting book.”

Tucson Citizen 5/13/10
“A book that is part popular-science treatise, and part self-help guide. It is crisply written and backed by meticulously researched facts.” 

800 CEO Read Blog, 5/4/10
“The book is filled with medical research, but also some great stories…Filled with examinations of decision making, emotions, focus, memory, and more, The Winner’s Brain helps us think differently about our potential and shows us how to act upon it.”

BBC Focus, June 2010
“There are nuggets of interesting research findings in here.”

“The Bookworm Sez” syndicated column, 5/14/10
“[Brown and Fenske] give their readers an easy-to-grasp tour of the brain and its basic functions, as well as a wealth of exercises to help grow neurons and ‘re-route’ them as needed…The hard-science approach that this book takes is useful to anyone who strives to overcome modern adversity in business.”, 5/20/10
“What gives Brown and Fenske’s book its value is less the list of factors than their suggestions on how to improve each factor in everyday life…[It has] some good, specific suggestions for improving brain health mixed in with a fair number of anecdotes.”

Los Angeles Times “Booster Shots” health blog, 5/29/10
“The authors know their audience. They liberally cite scientific studies throughout the book, but they are writing for a popular audience, not an academic one. They've juiced up their thesis with stories of well-known achievers…As writers of any good self-help book must, the authors make a convincing case that change is within reach…They offer plenty of tools to help anyone develop habits to better achieve life goals.”

Sacramento Book Review, 5/27/10
“Do you enjoy reading about neuroscience and brain function? If so this book is for you!...The authors do a good job of breaking down each win factor and discussing how to apply it daily.”

Las Cruces Sun-News, 5/23/10
“Drs. Brown and Fenske share some amazing conclusions about the human brain's tremendous capacity.”, 6/15/10
“Through interviews with celebrities and everyday folks, Brown and Fenske lay out a framework for unlocking your brain’s hidden potential…The Winner’s Brain teaches you how to get more out of your most powerful muscle. With the tips, techniques, and ideas in this book, you can get more out of your career and your money.”

Energy Times, June 2010
“If success is your desired destination, The Winner’s Brain provides a useful road map.”

Taste for Life, July 2010
“Translate[s] cutting-edge neuroscience into a roadmap for training your brain to perform at a higher level and increasing your potential for success—however you define it…[An] engaging book.”, 6/29/10
“Knowing there is some science behind the book makes it a bit more meaningful than the typical self-help book…An interesting mix of science and self-help, plus the authors sprinkle some great exercises throughout…If you are self-aware and emotionally balanced enough to know that you need a little motivation to focus on your resilience, memory and adaptability, then this might be the book you should pick up to help take care of your brain this summer.”

Metapsychology Online Reviews, 8/26/10
“Open[s] a needed window into the brain for the layman…The book's strength is in its simplicity, and that should appeal to many.”

Magill Book Reviews
“Brown and Fenske share technical brain research data in an engaging anecdotal style…Using their game plan to develop a winner’s brain can clearly help athletes, students, business people, parents, retirees, and others at any stage of life create success from the inside out.”

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Product Details

  • ISBN-13: 9780738214078
  • Publisher: Da Capo Press
  • Publication date: 3/30/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • Sales rank: 603,140
  • File size: 801 KB

Meet the Author

Jeffrey Brown, PsyD, ABPP, a psychiatry instructor at Harvard Medical School, lives in Boston.

Mark J. Fenske, PhD, a former research fellow at Harvard, is an assistant professor in neuroscience at the University of Guelph. He lives in Ontario, Canada.

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Table of Contents

Part 1 Understanding the Winner's Brain

Introduction 3

1 A Quick Brain Tour 11

2 The Amazing History of Modern Neuroscience: The Search for a Winning Formula 15

3 Brainpower Tools: Five Essential Elements of Success 29

Part 2 Developing Your Winner's Brain

Win Factor #1 Self-Awareness: Thinking About Yourself to Become a Winner 47

Win Factor #2 Motivation: Cultivating the Drive to Win 65

Win Factor #3 Focus: Locking on to What's Important 83

Win Factor #4 Emotional Balance: Making Emotions Work in Your Favor 107

Win Factor #5 Memory:"Remembering" to Have a Winner's Brain 121

Win Factor #6 Resilience: Bouncing Back into Success 139

Win Factor #7 Adaptability: Reshaping Your Brain to Achieve 155

Win Factor #8 Brain Care: Maintaining, Protecting, and Enhancing Your Winner's Brain 173

Epilogue 193

References 199

Acknowledgments 211

Index 213

About the Authors 225

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Sort by: Showing all of 2 Customer Reviews
  • Posted July 25, 2010

    more from this reviewer

    Strategies for Success Through Mental Awareness!

    It may seem like common sense to figure out what marks the thinking of successful men and women. But that's not absolutely evident since there are so many books and talks being given on how to create success, whether that be financial, professional, or otherwise. These two authors have here focused on the eight mental and emotional strategies that may not absolutely guarantee but certainly seem to be the "keys" to achievement for those with the spark to begin the process!

    The topics are presented with different ideas than most people consider and are backed by neuroscience and biological experiments that literally and repeatedly visualize changes in the brain that accompany creation of something new and unique. This involves laser-like focus, consideration of how much one is willing to risk, a talent meter, an eye and mind for opportunity which arises at just the right moment, and an effort accelerator. How many have become stuck in one of these places and literally paralyzed so that the dream seems deferred forever? This book deals with how to meet such obstacle moments as well.

    Other factors include self-awareness of one's optimistic or pessimistic or somewhere in between (like most people) nature, motivation or drive, emotional balance in the midst of whatever challenges arise in the creative process, the ability to be proactive and resilient through it all, a willingness and ability to adapt to the present circumstances, and so much more.

    No, the road to success isn't something we can all assume we know; and if the reader wants to be a winner of any size, shape, and form, this is a very useful book to use as a guidepost in that wondrous cycle of evolution that might make you into someone who lives with a winner's brain! Fascinating material, examples and a clearly presented program one would be wise to follow!

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 5, 2010

    more from this reviewer

    Quick Read - Constructive Ideas - Very Sensible

    Power of positive thinking and positive ways, helping positioning the reader for success. Different and refreshing spin on what mentors may have told you, and valuable to help get you out of a rut.

    Would have liked more details on the research done.

    1 out of 1 people found this review helpful.

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