Foreword by Glenn Beck xvii
Introduction Good Times, Bad Times 1
Circumstances may change but your values shouldn't.
Chapter One Lessons from the Sandbox 11
Everything we need for today's marketplace we learned as kids.
Chapter Two Check Your Moral Compass 25
We know darn well what is right and wrong.
Chapter Three Play by the Rules 39
Compete fiercely and fairly--but no cutting in line.
Chapter Four Setting the Example 53
Risk, responsibility, reliability--the three Rs of leadership.
Chapter Five Keep Your Word 77
It's high time to corral the corporate lawyers.
Chapter Six Why We Cross the Line 95
There are many temptations, but reminders help.
Chapter Seven Pick Advisors Wisely 107
Surround yourself with associates who have the courage to say no.
Chapter Eight Get Mad, Not Even 125
Revenge is unhealthy and unproductive. Learn to move on.
Chapter Nine Graciousness Is Next to Godliness 139
Treat competitors, colleagues, employees, and customers with respect.
Chapter Ten Your Name Is on the Door 157
Operate businesses and organizations as if they're family owned.
Chapter Eleven The Obligation to Give Back 171
Nobody is completely self-made; return the favors and good fortune.
Chapter Twelve The Bottom Line 193
Acceptable values are child's play, not rocket science.
Perspective from Larry King 207
Perspective from Neil Cavuto 215
Perspective from Wayne Reaud 221